One question I am often asked by hotel emarketers: "Do we really need so much visual content to sell our hotel rooms?"
Simply having visual content available to travelers online is not going to help you differentiate your hotel and compel hotel shoppers to book.
They’re not looking for content – per se; they’re looking for meaningful stories that help them better understand if your hotel will contribute to the success of their trip.
Storytelling is captivating and the most effective form of communication, because “good story telling makes people sit up and listen”, as stated by Correy Torrence from iMedia Connection.
Good stories are “worth remembering and worth retelling”. Storytelling helps create a value proposition and highlight your hotel’s unique features which draw the traveler’s attention away from commoditized attributes like price.
Read more at http://www.tnooz.com/2012/12/31/how-to/visual-storytelling-a-core-part-of-digital-marketing-for-hotels/#8gIyYFRA6SJ3yoHf.99