The Insight Files
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Consumer trends and news curated by Tourism Australia
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Visual storytelling – a core part of digital marketing for hotels

Visual storytelling – a core part of digital marketing for hotels | The Insight Files | Scoop.it

One question I am often asked by hotel emarketers: "Do we really need so much visual content to sell our hotel rooms?"

 

Simply having visual content available to travelers online is not going to help you differentiate your hotel and compel hotel shoppers to book.

 

They’re not looking for content – per se; they’re looking for meaningful stories that help them better understand if your hotel will contribute to the success of their trip.

 

Storytelling is captivating and the most effective form of communication, because “good story telling makes people sit up and listen”, as stated by Correy Torrence from iMedia Connection.

Good stories are “worth remembering and worth retelling”. Storytelling helps create a value proposition and highlight your hotel’s unique features which draw the traveler’s attention away from commoditized attributes like price.


Read more at http://www.tnooz.com/2012/12/31/how-to/visual-storytelling-a-core-part-of-digital-marketing-for-hotels/#8gIyYFRA6SJ3yoHf.99

 

 

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Why Travel Needs More Social Sharing

Why Travel Needs More Social Sharing | The Insight Files | Scoop.it

In a world with massive amounts of content generated by my friends, there is no single source to see where my friends have gone and what they did on their trip. Irrive aims to fix that problem.

 

Irrive is a social scrapbook that automatically organizes an individual's or group's social media content (pictures, checkins, tweets, posts, etc.) around a specific event -- travel, party, wedding, weekend adventure, etc. Each Irrive social scrapbook has its own webpage and privacy setting, so it is easy to share.


Via Wendy Forbes
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APAC travellers like social media to share experience

APAC travellers like social media to share experience | The Insight Files | Scoop.it

Travellers from the Asia Pacific region love to share their travel tales over social media networks, and they love their mobile devices whether it is a smartphone, a tab or a laptop. According to Text100’s Digital Index: Travel and Tourism study, Asia-Pacific consumers lead the way in using social media to inspire, purchase and share their travel experiences. This report was based on 4600 respondents in 13 countries in the region.


Via Wendy Forbes
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