Mobile searches have surpassed desktop searches in Google, there are mobile users than desktop users in the USA and now mobile media consumption has outdone desktop consumption. With these statistics in mind, if your business is not providing a satisfactory mobile experience, it will miss out compared to competitors who are. This article lists ways of making your business' customer journey 100% mobile, including:
- Start on site, making your website content mobile friendly.
- Never forget newsletters, ensuring they are responsive and mobile friendly.
- Cover brick and mortar - today the connection and opportunity between in-store and the mobile customer has evolved significantly.
While brands will prioritise different touch points, the customer won't discriminate. Find out more.