The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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How to make the customer journey 100% mobile

How to make the customer journey 100% mobile | The Insight Files | Scoop.it

Mobile searches have surpassed desktop searches in Google, there are mobile users than desktop users in the USA and now mobile media consumption has outdone desktop consumption. With these statistics in mind, if your business is not providing a satisfactory mobile experience, it will miss out compared to competitors who are. This article lists ways of making your business' customer journey 100% mobile, including:


  • Start on site, making your website content mobile friendly.
  • Never forget newsletters, ensuring they are responsive and mobile friendly.
  • Cover brick and mortar - today the connection and opportunity between in-store and the mobile customer has evolved significantly.


While brands will prioritise different touch points, the customer won't discriminate. Find out more.


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What does it take to be an irresistible brand?

What does it take to be an irresistible brand? | The Insight Files | Scoop.it

The world has many popular brands but only a select few have the magnetic power of irresistibility. Now a new study from TNS has revealed what it takes to become an irresistible brand – and why it is so important to do so. Irresistible brands have a power that goes beyond being recognisable and popular. When faced with a choice in their category, consumers are magnetically drawn to them, unable and unwilling to see any alternative. The power these brands exert makes their success appear almost magical, but the fact is that they have very specific characteristics that make them irresistible brands. Click here to view the full report.

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The new shopping experiences tourists expect from iconic destinations

The new shopping experiences tourists expect from iconic destinations | The Insight Files | Scoop.it

Before even catching that first glimpse of the Statue of Liberty or Golden Gate Bridge, foreign tourists increasingly head to shopping malls or iconic stores where luxury brands grace the shelves. They're looking for deals and brands they may not have available back home and they're willing to generously spend to satisfy their wish lists, provided the exchange rate makes that a smart move. Many also want a local shopping experience that reflects the destination they're visiting. Feit, an Australian boutique store with locations in Sydney and New York City, has observed current tourist shopping trends since opening last November and during that time watched the dollar perhaps price some tourists out of otherwise buying their handmade leather footwear and other accessories. The store's products are special in that they're not produced en masse in a factory but rather in small batches and then shipped directly to the store to minimise environmental impact and ensure quality. Find out more.

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