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Consumer trends and news curated by Tourism Australia
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2016 Chinese global shoppers in Australia

2016 Chinese global shoppers in Australia | The Insight Files | Scoop.it

With so many businesses attempting to enter the Chinese market, many forget one important market - those Chinese global shoppers already in Australia. Reaching out to these global shoppers is an important step in familiarising Chinese consumers with your brand and recommending it to their friends and family when they return home. This article highlights five facts you need to know about Chinese global shoppers in Australia:

 

  1. Over 1m mainland Chinese global shoppers arrived in Australia in 2015.
  2. Holidaymakers and students require different strategies.
  3. The majority of Chinese shoppers arrive in Sydney but make stopovers in Victoria and Queensland.
  4. Chinese seek a unique travelling experience.
  5. Young shoppers have the greatest spending power.

 

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Alessandro Zafarana's curator insight, August 25, 2016 5:10 AM
"More experienced Chinese tourists think of themselves as world explorers and see group tourism as banal. They want control of their itineraries and they respond well when brands make them feel special."
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Targeting Chinese shoppers abroad

The rise of Chinese shopperrs is having a ripple effect on destinations around the world. From luxury sales across Western Europe, North America and the Asia Pacific region, to the more quotidian, sales of diapers/nappies, infant formula, cosmetics and vitamins in Japan and Australia, the impact of Chinese tourists injecting a new vitality into stagnant and even declining FMCG categories has been significant. In this report, Euromonitor International outlines the position of the Chinese government towards tourism, the simplification of the visa process for Chinese travellers by many destinations featured in the analysis and explains the allure of shopping abroad in terms of attracting pricing and duty-free incentives. Download the report.

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