Singaporean tourists value safety and security | The Insight Files |

The top five motivations for Singaporean consumers when selecting a holiday destination are safety and security (64%), interesting attractions (52%), value for money (47%), friendly citizens (35%) and world-class nature (28%). Although Singaporean consumers rate Australia satisfactorily across the majority of these selection criteria, Australia ranks quite poorly in terms of its value for money for both those who have and have not previously visited. Australia is ranked 4th for visitation against other long haul destinations for outbound travel from Singapore. Notably, only 5% of Singaporean consumers had high trip expectations of Australia. For more insights on the Singaporean consumer, visit: