Skift Global Forum 2016 recap – future trends to watch | The Insight Files |

In September 2016, the Skift Global Forum took place in the Lincoln Centre in New York City. Underpinning all sessions was technology - undeniably the future path of the travel industry, which is turning ever more mobile-centric, moving to voice recognition and unstructured search queries. Artificial Intelligence will shape the future of the industry as chatbots and virtual assistants like Siri will increasingly become part of our daily lives as we move to a 24/7 connected world. With the ever-increasing ability to harness data from disparate sources to understand consumer behaviour and improve targeting, the travel industry is facing a future of personalisation through automation. Find out more.