The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Messaging is the new language of the globe

Messaging is the new language of the globe | The Insight Files | Scoop.it

With messaging taking up more than 50% of consumers' time, messaging is the new social media. Snapchat, WeChat, WhatsApp, Facebook Messenger, Viber and many other messaging platforms dominate how much of how the modern world communicates. Travel brands that haven't jumped on those platforms yet are missing out on the future of how people prefer to communicate both at work and at leisure, around the globe. Industry figures point to social messaging as the fastest-growing online behaviour within social media during the past five years and WhatsApp, WeChat and Facebook Messenger all individually have more monthly active users globally than Instagram, Snapchat and Pinterest put together. Social messaging will account for 2.5 billion global users by 2018, more than the 2 billion general social media users. Find out more.

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Improving the passenger experience at airports

Improving the passenger experience at airports | The Insight Files | Scoop.it

In this Skift article, Qatar Airways SVP Customer Experience, Rossen Dimitrov, explains why refining passenger touch points at the airport is as critical to the airline's brand as it is in the skies. Dimitrov was hired in 2013 to bring together all the different departments at Qatar working on individual elements of the passenger experience into a single department, to ensure a seamless delivery of service and product to passengers across all stages of the journey. The process required integration of product design departments and staff training, but also a direct involvement in the design of the passenger experience at the new Hamad International Airport in Doha. Dimitrov relates those needs as a seamless transition between one phase of the journey and the other without any disruption to the brand experience passengers perceive. Find out more.

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Eve-Line Boulle's curator insight, November 23, 2015 8:54 AM

"In a presentation on designing the customer experience at the Aviation Festival in London, Qatar Airways SVP Customer Experience, Rossen Dimitrov, explained why refining passenger touch-points at the airport is as critical to the airline’s brand as it is in the skies."

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What Travel Brand CEOs said about China in 2015

What Travel Brand CEOs said about China in 2015 | The Insight Files | Scoop.it

Chinese outbound travellers number nearly the entire population of Russia and half that of Brazil, and clamour to see the world from the perspectives of luxury, group or adventure travel, as tourism becomes more encouraged in China and a bursting middle class increasingly has money for leisure trips both foreign and domestic. Skift talked to dozens of travel CEOs in 2015, from some of the world's largest booking sites to the biggest hotel players and destination marketing organisations rewriting the playbook for how to get Chinese visitors to their cities sooner. This article contains thoughts from 10 of those CEOs reflecting on how China fits into their brand's strategy and how that market will continue to grow in importance in 2016. Find out more.

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Top Chinese travel trends to watch for in 2015

Top Chinese travel trends to watch for in 2015 | The Insight Files | Scoop.it

China has been having a transformative impact on the way the global travel industry operates, finances, and markets itself, and 2015 promises to be a year where brands and organisations marketing to Chinese start looking at them as travellers, beyond just shoppers. This article extracts the top 12 trends that Gary Bowerman discusses in his recent business book, "The New Chinese Traveller: Business Opportunities from the Chinese Travel Revolution." Insights include the fragmentation of Chinese outbound tourism and the quest for new experiences as well as experienced travellers taking advantage of more direct flight routes to a greater spread of destinations. Click here to learn more.

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Richard Stern's curator insight, April 20, 2015 3:05 PM

China is having a big effect on everything including Travel. If you travel to China for business GTI Travel can help advise you on new routes and options. Work with a professional when things get complicated.