Why conversions are the only online travel metric | The Insight Files | Scoop.it

In this Skift interview with Priceline.com's CEO Paul Hennessy, Hennessy discusses why conversion is the most important measure of success in online travel, from metasearch to search engines to what it means for advertising. For Hennessy, conversion is about building customer-led innovation and exposing customers to products and services that exceed their expectations. Click here to read the interview.