Room service used to be a luxury for many hotel travelers, but as the technology generation has grown into travel, many are now looking for a faster and more efficient replacement. With a hotel smartphone app in each traveller's pocket, most amenities once available through the wired hotel system can now be accessed through the cloud. Virgin's hotels nearly revolve around the smartphone. In addition to ordering room service, the thermostat, in-room music and television is all controlled by the smartphone, connecting the user and room. Among the legacy hotel chains, Marriott is among the first to integrate room service with a smartphone app. The service has been rolled out to 46 properties while full-scale launch is slated for the upcoming months. Applications like these will only grow as the travelling public demands better and faster connectivity as part of the unified hotel experience.