Do you choose a holiday destination based on its “smoast” potential? Do you consider the level of envy your friends will experience when looking at your latest holiday snaps on Facebook?
If you answered yes to the above, you are part of the latest travel trend – smoasting. And even if you answered with an indignant no, this is a trend worth knowing about. An amalgam of social media and boasting, tourism boards are keen to tap into its potential.
It is a trend that has seen supermodel Miranda Kerr smoasting about her holiday to Hamilton Island this year. Kerr posted a photo against the beach backdrop of Qualia resort on Twitter which went viral on social media in a marketing boon for Hamilton Island tourism.
Read the full story here: http://www.voyagermagazine.com.au/final-call/smoasting-the-latest-travel-trend