The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Using Snapchat for business in 2016

Using Snapchat for business in 2016 | The Insight Files | Scoop.it

Snapchat is a mobile phone photo-messaging app that allows users to take photos and short videos that remain viewable to recipients for approximately 10 seconds; after that, the 'snap' disappears into the dark tubes of the interwebs, never to be seen again. To expand its services, Snapchat has added live text, chat and video calls between contacts, which has helped increase use of the application among younger audiences -


  • Snapchat has roughly 26 million users in the United States.
  • 77% of college students use Snapchat daily.
  • 58% of college students would be likely to purchase a brand's product or service if they received a coupon on Snapchat.


This article highlights quick tips on how to get your business started with Snapchat, as part of your organisation's marketing strategy in 2016.

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Snapchat and the golden opportunity for travel marketing

Snapchat and the golden opportunity for travel marketing | The Insight Files | Scoop.it

Snapchat was the fastest growing phone application of 2014, with 120 million active users sending over a billion snaps per day. The app is poised to grow bigger and faster in coming years. Snapchat's photo messaging application, where users can take photos and videos and send them to a controlled audience. This article outlines quick tips to build a following:


  • Start by following big influencers to get ideas and learn strategies.
  • Use your current social media channels to bring people over to your Snapchat.
  • Be creative and post exclusive content that your followers want to see.
  • Be consistent by strategically timing posts.
  • Play games and offer prizes to followers who snap back.


Find out more.

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5 creative ways brands are using Snapchat

5 creative ways brands are using Snapchat | The Insight Files | Scoop.it

Snapchat generated headlines again this week by announcing the addition of Chat, a feature that allows users to text and video message in real-time. As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app. Here are five creative examples of how companies and organizations are using Snapchat to inspire your marketing efforts.


Via Soraia Ferreira, Ph.D.
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Travel brands are missing out on Snapchat

Travel brands are missing out on Snapchat | The Insight Files | Scoop.it

With 100 million active users and seven billion daily video views Snapchat is already seen as a maturing platform by several brands from television networks to lifestyle publications. So far travel brands haven't taken the bait. Considering 45% of Snapchat's users are aged 18 to 24 years old, the highest percentage for that age bracket compared to any social networking according to ComScore, maybe brands are wary of spending time and money with an age demographic that won't convert to a lot of bookings. Instagram and Facebook's user demographics are more distributed in comparison; 23% of Instagram's users are in the 18 to 24-year-old group and 26% are between 25-34 years old, while for Facebook, 18% of users are 18 to 24 years old, 22% are 25 to 34 years old, and 19% are 35 to 44 years old. Some brands though see an opportunity in introducing themselves to these younger audiences and integrating their stories into those of Snapchat influencers they work with, even without an immediate expectation for bookings. Find out more.

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Millennials smile for Snapchat

Millennials smile for Snapchat | The Insight Files | Scoop.it

This year, 95% of 18-24-year-old internet users in the US will log on to a social network via any device at least once per month, according to eMarketer - the highest penetration among any other age range. Based on recent research by comScore Media Matrix, Snapchat usage skews heavily toward this group, with internet users ages 18 to 24 accounting for 45% of US users in recent research. Millennials spend more time than older users with the social network each day, and they're most likely to use smartphones when smiling for the camera. In comparison, for every other social network studied, young millennials didn't even represent 30% of the audience.

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