The "marketer" designation continues to shift towards a new "marketing technologist" title, according to a massive new Salesforce report, which sampled 5,000 marketers across the globe. The report identifies the top 5 challenges facing marketers globally as:
- New business development
- Quality of leads
- Remaining up to date with marketing technology
- Customer acquisition
- Quantifying marketing's ROI
Technology plays a key role in these challenges, as the latest technologies can streamline quality lead generation while also increasing business opportunities and measuring impact. In order to tackle these challenges, the vast majority of respondents worldwide are planning to increase marketing spend in 2015. Click here to learn more, including the top spend categories with respect to social and mobile channels.