Travel brands spending more to advertise on social media | The Insight Files |

Many travel brands are loading their social media channels with user-generated content and influencers to inspire conversations with travellers, but they're also putting weight behind advertising on social - something becoming more common in general across those platforms. Some 46% of travel brands are advertising on social media this year, a 12.1% increase over 2015 according to market research company, eMarketer, and many that do say social media ads are effective at reaching the right travellers. Travel brands value both social advertising and user-generated and organic content and travellers are encountering more ads on social channels once reserved for friends and family. Find out more.