Who will be using each social platform next year? | The Insight Files | Scoop.it

The social landscape changes fast. As technology and habits evolve, social media users gravitate toward different social networks. This infographic from eMarketer shows which social networks will continue to gain momentum while others necessarily lose ground. The infographic provides a breakdown of how eMarketer predicts market share will change for different U.S. demographics for the top social nets over 2015 and 2016. Key takeaways include:


  • The 65+ demographic will see the largest increase in social media users in the next two years.
  • The largest share of Twitter users are younger Millennials.
  • After the age of 34, people tend not to be Instagram users.