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Sojern's Global Travel Insights Report - Q1 2016

Sojern's Global Travel Insights Report - Q1 2016 | The Insight Files | Scoop.it

Through a rigorous analysis of more than a billion travel intent data points, Sojern, the world's leading performance marketing platform for travel brands, has released its quarterly report of global travel insights. Sojern analysed travel behaviour worldwide in five regions: North America, Latin America, Europe, Middle East and Africa and Asia Pacific, in order to understand travel intent within the first quarter of 2016 and beyond. The first half of the report offers an overview of the global travel trends for the major regions, as well as specific travel events during the quarter. The second half of the report looks forward to travel beyond the quarter. Using data based on search and booking behaviour provided by major airlines, online travel agencies, meta-search and other travel service providers, Sojern looks at travel intent into the summer of 2016. Looking ahead and knowing when, where and how people are planning their travel allows marketers to better understand their markets and strategise effective, targeted campaigns. Click here to download the full report.

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An overview of global travel insights

Sojern has analysed domestic and international travel behaviour worldwide with an emphasised focus on four regions: Asia Pacific, Europe, Latin America and North America. Airline searches and bookings from over 600 million traveller intent profiles were analysed to better understand how online consumer trends are changing. The report provides an overview of the global market during quarter 4, followed by an analysis of the seasonal travel peaks during the quarter, punctuated with deeper-dives into micro trends, including last-minute travel and the impact of Cyber Monday deals on travel bookings. Highlights include the impact of political and economic events, and how they affected travel trends during the last quarter of 2014. The data provided in the report is based on search and booking behaviour provided by major airlines, OTA's, meta-search and other travel service providers. Click here to download the full report.

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