The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Solo travellers are not who you think

Solo travellers are not who you think | The Insight Files | Scoop.it

Solo travellers don't go alone because they have to, they do it because they want to, a new QUT study has found. Solo travellers are choosing freedom, uncompromised fun and meeting new people over the desire to have a companion to share their experiences. In a study published in the International Journal of Tourism Research, Professor Bianchi looked at the drivers of satisfaction and dissatisfaction for solo travellers, given the growing numbers of holidaymakers travelling alone. "Research shows the fastest growing tourism segment and Australian figures support this with solo traveller numbers increasing by almost 20% between 2007 and 2011. Understanding tourist satisfaction and dissatisfaction will help tourism operators ensure solo travellers are not being ignored."

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Travel's curator insight, September 21, 2015 3:31 AM

The Cuba tour gives you a chance to visit the world famous Bellas Arts Museum that takes you through the history of Cuban art right from colonization to the post-revolutionary movement and also the freedom of expression. For more details please do visit us at our web site.

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Solo travel on the rise

Solo travel on the rise | The Insight Files | Scoop.it

AARP has released a new report delving into the solo travel market. The highlights include:


  • Among adults aged 45+ who have travelled for personal/leisure reasons in the past 2 years and who use at least one online travel website, 37% claim to have taken a solo trip in the past.

  • Of the 37% who have travelled solo, 53% of travellers are married and 39% are single/divorced.

  • On average, they have taken 4 solo trips.

  • 81% are likely to take another solo trip in the next 12 months.


The solo traveller is looking for a laidback and relaxing holiday. The majority of solo travellers are extremely satisfied with their solo trips, with 81% planning to take another solo trip within the next 12 months. Click here to learn more.

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