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Consumer trends and news curated by Tourism Australia
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Lonely Planet’s Best in Travel 2017 list - South Australia makes the cut

Lonely Planet’s Best in Travel 2017 list - South Australia makes the cut | The Insight Files | Scoop.it

Lonely Planet’s travel experts reveal the world's best regions to visit in 2017. Making the cut at number five, is Australia's very own South Australia - stated as offering the coolest mix of brilliant wine country, abundant produce festivals, stark and stunning tracts of picturesque Australian outback and crowd-free beaches. The Queen Mary 2 is putting South Australia on her travel list in 2017, choosing to dock not only its artistic capital, Adelaide, but also taking in the rustic charms of Kangaroo Island. Click here to find out more.

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Adelaide to host Corroboree Europe - News & Media - Tourism Australia

Adelaide to host Corroboree Europe - News & Media - Tourism Australia | The Insight Files | Scoop.it
Adelaide will host one of the world’s most important gatherings of travel agents next year.Tourism Australia has just announced in the UK that Adelaide will – for the first time – be the host city for Corroboree Europe from April 26 to 29, 2015.
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$6 million SA tourism campaign unveils commercial featuring Nick Cave promoting Barossa Valley

$6 million SA tourism campaign unveils commercial featuring Nick Cave promoting Barossa Valley | The Insight Files | Scoop.it
NATURAL elements, local producers and a soundtrack by Australian musician Nick Cave feature in a new television commercial promoting the Barossa Valley as Australia's premier food and wine destination.
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South Australian Regional Tourism Satellite Account

South Australian Regional Tourism Satellite Account | The Insight Files | Scoop.it

The latest Tourism Satellite Account published by TRA indicates that in 2013-14 the tourism industry directly contributed $2.4 billion to South Australia's economy and directly employed 32,100 people. To complement the state TSA, TRA - in partnership with the SATC - commissioned Deloitte Access Economics to develop regional TSA measures to examine the role and contribution of the tourism industry at a regional level. The regional TSA measures both the direct and indirect impacts of tourism and includes metrics such as GRP, GVA and employment. The regional TSA also provides information about tourism consumption, output, taxation and the composition of the tourism industry and its interaction with other industries.

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Students learn 'Virtual Tourism'

Students learn 'Virtual Tourism' | The Insight Files | Scoop.it

Thirteen Kangaroo Island high school students are running their own virtual tourism business, “selling” Kangaroo Island holiday packages to other students around Australia and learning about one of the most important industries on their island.

 

The virtual company called The Way uses the tagline Our Island, Your Way to “sell” holidays targeting the adventure, food and wine and family markets to mostly TAFE college students across the nation participating in the Virtual Enterprise Australia project.

 

Read more: http://www.theislanderonline.com.au/story/1631565/students-learn-virtual-tourism/?cs=12 

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Hope for beer interest to brew up tourism increase

Hope for beer interest to brew up tourism increase | The Insight Files | Scoop.it

 

The South Australian Government is hoping emerging interest in micro-brewing will boost tourism in the Riverland.

Wilkadene-Woolshed Brewery has received $18,000 in funding from the SA Government's Tourism Development Support Program for production support.

The brewery also received a grant of $50,000 from the State Government in 2009 to assist with the development of brewing facilities on the site.

The brewery was officially opened at the weekend by the Tourism Minister Leon Bignell who said the venue would provide something new for people visiting the region.

"We know people love coming to South Australia for its fine food and wine but we're seeing breweries pop up now," he said.

"That's not just a South Australian or an Australian trend, we're seeing that throughout North America where people are looking for smaller, high quality beers - it's just another way people can taste the region while they're here."

Brewery manager Sarah Dowdell says they have many plans.

"I think this is really just going to be the beginning for us now," she said.

"We've only just sort of scratched the surface in the last couple of years with what we can do and now that we're officially opened we'll start promoting the place a bit more and hope to have a few more things out here in the warmer months ... with live music and things like that on the weekend and yes, just the beginning."

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Shaneo Dorrington's curator insight, July 23, 2016 7:51 PM

Key word: Micro brewery.

I scooped this article as I would like to open a micro brewery of my own in the future. Hopefully I will be able to apply my OHS knowledge to achieve the best possible outcome in this endeavour.