Australia unsurpassed for safety, nature and value amongst South Koreans | The Insight Files |

The top five most important factors for South Koreans when selecting a holiday destination are safety and security (60%), world-class nature (46%), interesting attractions (40%), value for money (35%) and food and wine (35%). South Koreans rank Australia favourably in terms of its safety and security, world-class nature and value for money. Perceptions of Australia offering exciting attractions rank quite low, suggesting that more needs to be done to highlight these attractions and activities. Australia is ranked 11th for visitation against other long haul destinations for outbound travel from South Korea. For more insights on the South Korean consumer, visit: