How data inspired Tourism Australia to market its food and wine | The Insight Files | Scoop.it

Restaurant Australia is an $8.6 million advertising campaign from Tourism Australia that’s focused on the country’s food scene and agriculture. The culinary campaign, which launched in May, became part of a long-term and overarching campaign, “There’s Nothing Like Australia,” because data showed that Australia was viewed as a destination with good food and wine. Click here to read about how this campaign was inspired and driven by strategic insights.