How do destinations consistently create engaging content, at an affordable cost, that reaches the broadest set of potential visitors while still speaking to their most important tourist markets? Which media brands deliver the highest return on investment per sponsored media buy? Where are consumers looking for inspirational content and how does that translate into room nights and meals in destinations? This report details best practices for destinations as they build content marketing strategies, form partnerships with freelancers and media outlets, and invest in new ways to stay ahead of the competition. Click here to download the full report.