The state of student travel | The Insight Files | Scoop.it

Student travellers represent a key demographic for travel-brand growth, but only if brands commit to understanding their evolving wants and needs. In this report, Skift defines the student traveller, framing their in-destination desires, and breaking out key industry changes within the student-travel space. The student traveller is setting trends, prompting progressive airfare packages, fresh insights into how alternative accommodations can be designed and made to function, and seeking innovation on the activities that await them in-destination. To download the full report, click here.