Anyone that's ever visited a traditionally summer destination knows that the beaches and businesses are empty until just a week or two before their busy seasons begin. Visit during high season and hotel rates soar, restaurants are packed, and beach access costs several dollars per beach chair. The UNWTO recently embarked on a project to test its theories about what it takes to turn a summer getaway into a year-round destination. The initiative is part of UNWTO'S Affiliate Members Programme, which aims to share lessons and help other destinations work towards sustainable economic and social tourism development. For more information, click here.