What does sustainable travel mean to international travellers? | The Insight Files | Scoop.it

Almost half of American travellers consider themselves to be sustainable travellers, rising to 72 per cent among Chinese respondents, and dropping to 25 per cent among Japanese travellers, according to Booking.com’s latest global Sustainable Travel Report. The report highlights the wide spectrum of definitions when it comes to what consumers understand by ‘sustainable travel.’ Among the definitions include staying in eco-friendly accommodation, buying locally-made products, staying in a natural environment and interacting with wildlife at a destination. Find out more.