The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Sydney beats Melbourne in safest cities index, but who beat all?

Sydney beats Melbourne in safest cities index, but who beat all? | The Insight Files | Scoop.it

A recent report from The Economist's Intelligence Unit has ranked the top fifty cities across the globe in terms of safety, putting the next summer Olympic host city of Tokyo in first place. Singapore was a close second, and Japan's Osaka took out third place, giving us an all Asian top three. While Melbourne may come out on top when it comes to liveability, Sydney has beat it in the safety stakes, coming in behind Stockholm and Amsterdam as number six to Melbourne's nine. New York was the only US city to make the top ten and Jakarta was left to come last in the top 50 rankings. Click here to view the full list.

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Asian conference travellers spend 6.5 times more than other tourists in Sydney

Asian conference travellers spend 6.5 times more than other tourists in Sydney | The Insight Files | Scoop.it

Asian tourists visiting Sydney for conferences spend as much as 6.5 times more than other tourists, with luxury goods and milk power, including baby formula, among the top products they seek. Research undertaken by the University of Technology Sydney Business School has highlighted the capacity of Asian tourists who arrive as part of incentive schemes, which are used by companies to reward and motivate employees and attract and retain customers. Watches, jewellery, Ugg boots, vitamins and lanolin were also among the most sought-after products for more than 1300 Asian travellers surveyed in the study commissioned by Business Events Sydney. Find out more.

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Sydney leads the charge in diverse dining scene

Sydney leads the charge in diverse dining scene | The Insight Files | Scoop.it

In this article, The Australian analyses the factors behind the rise of Australia's food and wine culture, in addition to a few trends which are characterising the sector. Of the 50 restaurants which make up The Australian's annual report on the state of Australia's dining nation, 20 hail from New South Wales; the biggest number from the State since the launch of the Hot 50 in 2011, and more than double the second-runner (Victoria, with nine). Speculated factors include optimism about the economy in New South Wales as well as Sydney's rising status as a centre of consumption. Industry trends include the growth of fragmentation, health-consciousness and native ingredients. Find out more.

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Sydney the friendliest international city for tourists

Sydney the friendliest international city for tourists | The Insight Files | Scoop.it

International travellers have voted Sydney the world's friendliest city for 2015. Readers of the luxury travel magazine Conde Nast Traveller have named Sydney the friendliest city for visitors in the publication's annual rankings. Sydney's highlights for visitors were the usual suspects, with the tours of the harbour and the Harbour Bridge climb cited as highlights. The city tied last year as the fifth friendliest city in the world, when Melbourne was named number 1. The top five friendliest cities were:


  1. Sydney, Australia
  2. Dublin, Ireland
  3. Queenstown, New Zealand
  4. Krakow, Poland
  5. Bruges, Belgium


View the complete list.

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Carol Carini's curator insight, September 9, 2015 12:31 PM

I lived in Sydney for 5 years. I agree with this.

American Australian Travel Magazine

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Vivid Sydney wins international award

Vivid Sydney wins international award | The Insight Files | Scoop.it

Vivid Sydney has been recognised as a world leading event, taking out one of the top honours at the 2015 Pacific Asia Travel Association Grand and Gold Awards. Vivid won the Gold Award in the Marketing – State Government Destination category, recognising State or city tourism organisations. The Pacific Asia Travel Association Awards recognise exceptional achievement in a range of activities in the Asia Pacific travel industry. There were 269 entries from 83 travel and tourism organisations across the world in this year's awards. Vivid Sydney was awarded Best Tourism Event in both 2013 and 2014 at the Australian Event Awards, the prestigious national award for the events industry.

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Carol Carini's curator insight, September 9, 2015 12:33 PM

Not surprised. Sydney is an awesome place to visit.

American Australian Travel Magazine

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Sydney number one for business events

Sydney number one for business events | The Insight Files | Scoop.it

The International Congress and Convention Association (ICCA) has ranked Sydney 1st in Australia and 25th in the world for business events. This is the first year that ICCA has reported on business events held in Sydney without an operating international convention centre - due for completion in December, 2016. Sydney's closest Australian competitor is ranked 37th in the world according to ICCA's rankings, 12 places lower than Sydney. The strong reputation of the university and research sectors in New South Wales have supported international decision makers to choose Sydney for many leading conferences. BESydney has delivered more than A$1 billion economic impact for New South Wales over the past five years by securing big international business events. Looking ahead, BESydney has secured over 20 events for ICC Sydney and close to 100 additional events across the State. Find out more.

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Sydney tourism lights up for Vivid

Sydney tourism lights up for Vivid | The Insight Files | Scoop.it

Like moths to a flame, travellers are drawn to the bright lights of the Vivid Festival, returning to Sydney in droves for 2015. Global travel search engine Skyscanner has shared a few figures on travel to Sydney, and has found that during the chilly Vivid season, both international and domestic travel to the city spikes by 36%. The most loyal fan to Sydney's Festival of Lights, Music and Ideas was again the British, while both Singapore and the US saw the highest growth in visitor numbers, growing 32% and 23% respectively. Vivid continues to sparkle as one of Australia's major drawcards, with a 37% boost in domestic travel set for this year's spectacular, with a range of support from around the Great Southern Land. Skyscanner's head of marketing for Oceania said culture and art continue to inspire jumps in tourism. "From our data, it is clear that art and cultural events like Vivid 2015, together with the Writers Festival and Film Festival positively contribute to the local tourism industry."

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Sydney's time to shine

Sydney's time to shine | The Insight Files | Scoop.it

It was Sydney’s time to shine last night after being broadcast live to 5.6 million viewers in the United States as part of a special on NBC’s Today show. Set against the backdrop of the Sydney Opera House and Sydney Harbour Bridge, the live broadcast was hosted by Australian-born co-anchor Savannah Guthrie. "Today boasts more than 10.5 million visitors to its website each month, more than 4 million Facebook fans and about 2.5 million Twitter followers, so tapping into this market is a huge opportunity," Destination NSW CEO Sandra Chipchase said. The broadcast represented an opportunity to showcase Sydney to the third-largest source market of visitors to NSW, helping to drive further visitation to the State.

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A virtual tour of Sydney's International Convention Centre

The much-anticipated International Convention Centre Sydney, due for completion in December 2016, seems even closer to reality. Sydneysiders have been watching the structure take shape since construction began in May 2014, but a new virtual fly-through now invites the world to take a look inside. The animated movie blends the latest in 3D modelling with live footage to explore the new AU$1.1 billion Darling Harbour venue and its magnificent views. Watch the video here.

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Sydney named one of the world's most liveable cities

Sydney named one of the world's most liveable cities | The Insight Files | Scoop.it

Consulting firm Mercer has released 2015's list of the world's most liveable cities. Vienna, Austria's elegant capital on the Danube river, has again been commended as offering the best quality of life of any city in the world, while Baghdad, once more, has been deemed the worst to live in. Europe has seven of the world's top ten cities in the 2015 survey, while New Zealand, Australia and Canada each have a city in the top 10. In Australia, the survey ranks Sydney as the Australian city with the best living standards. Other Australian capitals also ranked well with Melbourne at number 16, Perth at 22, Adelaide at 27, Canberra at 30 and Brisbane at 37. Mercer's survey helps companies and organisations determine compensation and hardship allowances for international staff. It uses dozens of criteria such as political stability, health care, education, crime, recreation and transport. Click here for the complete list.

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Chinese tourists choose Sydney as the world's best holiday destination

Chinese tourists choose Sydney as the world's best holiday destination | The Insight Files | Scoop.it

Sydney has been ranked as 'The World's Best Holiday Destination' by China's leading online travel group, Ctrip, at the Best Tourist Destinations Awards. Sydney was also ranked in the top 10 best luxury tourist destinations and best family fun destinations. The results were generated on the basis of more than 50 million user comments, as well as online votes by over 3.6 million Chinese travellers. Sydney was the dominant Australian city at the awards, with Cairns and Melbourne only receiving one mention each. China is the number one inbound market for NSW, with more than 443,000 Chinese visitors visiting Sydney in the year ending September 2014, staying 12.1 million nights and spending over $1.5 billion during their stay. Click here for more information.

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Experts predict artworks will transform city centre

Experts predict artworks will transform city centre | The Insight Files | Scoop.it
Travel & Tourism News. Find out more at ETB NewsCity Centre Public Art – Artist Hany Armanious and MCA director Elizabeth Ann MacGregor.Designs for three spectacular new artworks for Sydney have been widely praised by art experts and community...
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Opera House invaluable to Australia

Opera House invaluable to Australia | The Insight Files | Scoop.it

The Sydney Opera House is much more than a popular Australian tourist destination, possessing a multi-billion dollar cultural and iconic value, according to a new report.

The Opera House contributes AU$775 million to the national economy each year and holds a cultural and exponential value of AU$4.6 billion, according to Deloitte Access Economies.

The famous theatre generated AU$141 million in direct value for the Australian economy during the 2012/13 financial year, however, as a national icon its value is much greater.

 

The Sydney Opera House builds value upon the fact that it simply exists, with venue and performances worth 38 percent more than ticket sales, owing to the unique aspects of the venue.

The intangible cultural, iconic and national identity value perceived by all Australians – representing ‘non-use’ values, not just its value to those that attend performances – is worth AU$2.1 billion over the next 40 years.

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Sydney named second friendliest city in the world

Sydney named second friendliest city in the world | The Insight Files | Scoop.it

Sydney has been named the second friendliest city worldwide, according to a survey undertaken by 128,000 Conde Nast readers. The annual survey asks travellers to rank a city’s friendliness in terms of where they feel most welcome, if a city was easy to navigate or if an outgoing local showed the way. Also ranked in the top five positions were Charleston (South Carolina), Dublin (Ireland), Queenstown (New Zealand) and Park City (Utah). Click here to view the full list of rankings for the world's top 10 friendliest and unfriendliest cities.

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Sydney ranks in The New York Times list of top '52 Places to Go in 2016'

Sydney ranks in The New York Times list of top '52 Places to Go in 2016' | The Insight Files | Scoop.it

The New York Times has released its annual innovative list of the 52 top places to go in 2016, with Australian city Sydney making the list. This year Sydney has earned its place for being a city 'outdoor lovers can embrace', home to beaches and national parks. Additionally, Sydney's two new developments have caught the eye of The New York Times this year. The shoreside promenade of Barangaroo Reserve, and will also temporarily house Copenhagen restaurant Noma for ten weeks from this month. The Goods Line - a repurposed train line that's been turned into an elevated walkway in a similar vein to New York's High Line, Sydney's renovated Old Clare Hotel and the reintroduction of American Airlines flights to Los Angeles in December also rated a mention. However, it was Mexico City that was named as the number one destination for 2016. See the full list of 52 cities here.

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MasterCard Global Destination Cities Index 2015

MasterCard Global Destination Cities Index 2015 | The Insight Files | Scoop.it

With data going back to 2009, the Global Destination Cities Index charts how 132 of the most important cities in the world are connected through air travel - how many international visitors arrive at each of these 132 cities from the other cities, and how much these visitors spend during their visit. The results show consistently great dynamism and growth in air travel between these 132 cities, driven by improving infrastructure, rising discretionary spending power, and the seemingly unquenchable thirst of an ever-increasing number of people from all walks of life to visit the world. Click here to download the report.

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Sydney-Bali flights boosted by arrival of new airline

Sydney-Bali flights boosted by arrival of new airline | The Insight Files | Scoop.it

There will soon be a new carrier flying the skies between Sydney and Bali. Becoming the fourth airline to service the hugely popular route, Indonesia AirAsia X has announced that it will begin flying between Sydney and Denpasar later this year. Operating five-weekly Sydney-Bali flights, Indonesia AirAsia X will commence its new service on 17 October utilising a 377-seat Airbus A330-300 aircraft. The airline will provide greater choice and convenience for Bali-bound travellers, who numbered around 276,000 from Sydney over the past 12 months. Find out more.

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World-renowned restaurant announces residency at Barangaroo, Sydney

World-renowned restaurant announces residency at Barangaroo, Sydney | The Insight Files | Scoop.it

One of the world’s best restaurants, Noma, today announced it will relocate to Sydney for ten weeks from January 2016, to share the best of Australian produce as seen through the eyes of head chef, René Redzepi, and his team. Noma will temporarily close in Copenhagen, Denmark to open its new waterfront home at Barangaroo on Sydney Harbour, as part of an exciting collaboration with Tourism Australia and Lendlease. The Noma team will find the best of Australia's produce to design an original menu, focusing on producers who have a respectful and passionate engagement with the sea and land. Find out more.

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Top 9 ways to see Vivid Sydney

Top 9 ways to see Vivid Sydney | The Insight Files | Scoop.it

The sparkling festival of music, art and lights has descended onto Sydney once again, and Travel Weekly has rounded up the best ways to experience it. The festival kicked off on May 22 and runs until June 8, with Destination NSW's chief executive officer Sandra Chipchase saying it's become a "can't miss of the season," drawing 1.43 million people last year alone. Here's the round-up, from family-friendly to intellectually stimulating:


  • Vivid Game Zone
  • Two Up Talk Series
  • Monster World
  • Streets Ahead
  • Transcendence
  • INTER/play
  • Light Origami
  • A Game of Drones


Find out more.

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How Sydney ranks as a place to visit and do business

How Sydney ranks as a place to visit and do business | The Insight Files | Scoop.it

According to global cities expert, Greg Clark, Australia's tourism marketing has worked a little too well. While Sydney performs well on measures of quality of life and entertainment, it ranks below average on ease of doing business, transportation and infrastructure and costs of doing business. "Sydney is becoming one of the world's very important cities. But you have to get better at leveraging the story. Instead of thinking about the Opera House and Harbour Bridge as places that signify fun, they should also be places signalling innovation, optimism and the future."

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Sydney named Australia’s top tourist destination

Sydney named Australia’s top tourist destination | The Insight Files | Scoop.it

Sydney is Australia's undisputed tourism capital, growing international and domestic visitor numbers at more than twice the rate of most other destinations. Almost 32.5 million visited the NSW capital in 2013-14, up 3.3 million or 11.4% on the previous 12 months. In contrast, tourism hot spots like the Gold Coast, Tropical North Queensland, Melbourne, Hobart and the nation's capital Canberra, suffered costly falls in visitors in the year to June 30. A comprehensive report by Tourism Research Australia looked at overseas and domestic visitor numbers, visitor nights and expenditure, exposing the struggle many areas are experiencing. Tourism marketing expert Bronwyn White said there was much work to do to give other cities and regions the same profile Sydney enjoyed. Along with limited marketing budgets, Ms White said the biggest problem was a failure by tourism operators to embrace the internet age. Find out more.

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Destination NSW CEO on selling Sydney abroad

Destination NSW CEO on selling Sydney abroad | The Insight Files | Scoop.it

Sydney received almost 3 million international visitors in the year ending September 2014, a 6.3% increase over the previous year. Sydney receives 94% of visitors to New South Wales, making it the most important market to promote within the state. Sydney is also going through its biggest hotel boom in almost 15 years with developers looking to increase the city's room supply by 20% before 2020. As global tourism grows, Sydney and the surrounding state are experiencing high visitor growth. However, the local tourism board Destination NSW is not content to wait for economic forces to draw visitors to its shores. It is investing in annual and one-time events that attract first-time visitors from long-haul markets. Skift recently spoke with Destination NSW's CEO Sandra Chipchase about the destination marketing organisation's strategies for the U.S. and Chinese markets, information as the new marketing battleground and the destination marketing organisation's need to step up and take responsibility for finding funding. Click here to read the interview.

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Plans to make Sydney 'a cultural hub of Asia Pacific'

Plans to make Sydney 'a cultural hub of Asia Pacific' | The Insight Files | Scoop.it

A plan to throw $600 million at the NSW Art and Culture Infrastructure Fund, earmarks upgrades for Sydney Opera House and Walsh Bay. NSW Premier Mike Baird and Deputy Premier Troy Grant have announced that should the Baird Government be re-elected, it would create a $600 million Arts and Cultural Infrastructure Fund as part of its Rebuilding NSW Plan. The planned facelift of the Sydney Opera House and Walsh Bay has the vision to place Sydney as the main centre for the arts in the Asia Pacific. These two major upgrades will encourage more people to access the arts, helping to cement the State as a world-class tourism destination. For Mr. Grant, this is a "once-in-a-generation investment in our arts and cultural facilities and a game-changer for audiences, artists and tourism in NSW." Click here for more information.

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Friendliest and unfriendliest cities in the world

Friendliest and unfriendliest cities in the world | The Insight Files | Scoop.it

Conde Nast Traveller readers have weighed in on the friendliest (and unfriendliest) cities in the world for 2014, with Sydney and Melbourne making the cut. Sydney, ranking as the 5th friendliest city, is described as the most beautiful city in the world with breathtaking harbour and beaches, and the friendliest people. Melbourne tops the list, with Melbournians being described as a friendly bunch, famous for their wonderful sense of humour.

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