VIVID Sydney injects one hundred and ten million into NSW economy | The Insight Files | Scoop.it

Figures released today confirm that VIVID Sydney 2016 injected a phenomenal $110 million into the NSW economy. In 2016, the NSW Government made the strategic decision to extend the festival from 18 to 23 nights. $110 million in visitor spend is up 75 per cent on last year's figure. VIVID Sydney also became Australia's largest event with 2.31 million attendees experiencing it. Destination NSW CEO and Vivid Sydney Executive Producer Sandra Chipchase said the results were driven by exceptional marketing, partnership campaigns and outstanding programming. Find out more.