The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Guiding the journey for Chinese travellers

Guiding the journey for Chinese travellers | The Insight Files | Scoop.it

By 2020, an estimated 200 million Chinese people will travel overseas for leisure every year, more than double the number that do so today. To be successful, brands need to market effectively throughout the travel journey, targeting all the key moments involved in planning and experiencing a trip abroad:

 

  • Inspiration: I want to get away.
  • Research: Where do I want to shop?
  • Experience: How do I make the most of my trip?
  • Sharing: How can I impress others?

 

Understanding the New Chinese Traveller, a study from TNS, reveals that China's travel routes are in the process of being redrawn. Download the report to find out more.

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What does it take to be an irresistible brand?

What does it take to be an irresistible brand? | The Insight Files | Scoop.it

The world has many popular brands but only a select few have the magnetic power of irresistibility. Now a new study from TNS has revealed what it takes to become an irresistible brand – and why it is so important to do so. Irresistible brands have a power that goes beyond being recognisable and popular. When faced with a choice in their category, consumers are magnetically drawn to them, unable and unwilling to see any alternative. The power these brands exert makes their success appear almost magical, but the fact is that they have very specific characteristics that make them irresistible brands. Click here to view the full report.

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