By 2020, an estimated 200 million Chinese people will travel overseas for leisure every year, more than double the number that do so today. To be successful, brands need to market effectively throughout the travel journey, targeting all the key moments involved in planning and experiencing a trip abroad:
- Inspiration: I want to get away.
- Research: Where do I want to shop?
- Experience: How do I make the most of my trip?
- Sharing: How can I impress others?
Understanding the New Chinese Traveller, a study from TNS, reveals that China's travel routes are in the process of being redrawn. Download the report to find out more.