The Insight Files
72.7K views | +26 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

Top cruising trends of 2017

Top cruising trends of 2017 | The Insight Files | Scoop.it

The Cruise Lines International Association (CLIA) has predicted the top eight cruise travel trends which will have an impact on the industry in the coming year. According to its 2017 State of the Cruise Industry Outlook, the top cruising trends for 2017 include increased uptake by Millennials and Generation X, greater usage of travel agents and greater demand for river cruising. An increase in cruise travel is expected for 2017, with an estimated 25.3 million passengers expected to sail in 2017, a strong surge from 15.8 million just ten years prior. More ships will set sail as well, with cruise lines scheduled to debut 26 new ocean, river and speciality ships in 2017. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Close to one billion international tourists in the first nine months of 2016

Close to one billion international tourists in the first nine months of 2016 | The Insight Files | Scoop.it

Destinations around the world welcomed 956 million international tourists between January and September 2016, according to the latest UNWTO World Tourism Barometer. This is 34 million more than in the same period of 2015, a 4% increase. Demand for international tourism remained robust in the first nine months of 2016, though growing at a somewhat more moderate pace. After a strong start of the year, growth was slower in the second quarter of 2016 to pick up again in the third quarter of the year. While most destinations report encouraging results, others continue to struggle with the impact of negative events, either in their country or in their region. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Which tourism and travel website gets the most clicks?

Which tourism and travel website gets the most clicks? | The Insight Files | Scoop.it

The rise of digital technology has changed the way travellers do their research, but where exactly are they going when they open their Internet browsers? New research shows that Qantas’ website receives the most visitors in the Australian tourism and travel industry, with an average of 2.7 million people per month. Jetstar and Booking.com are the second most visited sites with 9.7% or 1.9 million of the population clicking onto them in an average four weeks. Rounding up the top five are Virgin Australia, TripAdvisor and Webjet. User-review site TripAdvisor experienced the largest increase in visitors with a 45% increase (from 6.1% to 8.8%). Find out more.

more...
The Tailormade DMC's curator insight, September 7, 2016 6:45 AM
TripAdvisor experienced the largest increase in visitors with a 45% increase...maintining the position as the leader of online travel.
Scooped by Tourism Australia
Scoop.it!

Tourism is seriously good business for Australia

Tourism is seriously good business for Australia | The Insight Files | Scoop.it

Australia is now enjoying an international tourism surplus after many years of Australians' wanderlust and a high dollar delivering a deficit - inbound tourism spending continues to grow while outbound tourism spending is static. Tourism-related spending of $3.8 billion was 65% of December services credit. Income from foreign tourists now matches our total rural exports. Tourism has the extra benefit of being labour-intensive; a useful component of retail sales growth in the obvious areas, with accompanying jobs should be added to tourism's economic contribution. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Australia’s tourism industry to exceed $129 billion by 2021

Australia’s tourism industry to exceed $129 billion by 2021 | The Insight Files | Scoop.it

According to business information analysts at IBISWorld, the lucrative tourism industry, currently worth an estimated $118 billion in revenue and employing more than 543,000 across the nation, is set to grow strongly over the next five years. Tourism is becoming one of the world's nation's fundamental export industries, with industry revenue forecast to reach $129.7 billion by 2020-21 as the industry anticipates an increase in inbound tourism from Asia. China is now one of the industry's most valuable markets, outspending visitors from the United Kingdom by 50 per cent. Over the next five years, India is expected to follow suit, driving by a growing middle class and an increase in the number of Indian students choosing to study in Australia. Australia's top five most valuable tourism markets in 2014/15 also included the traditional markets of the UK, US and New Zealand. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Queensland Regional Tourism Satellite Account

Queensland Regional Tourism Satellite Account | The Insight Files | Scoop.it

Tourism is a valuable contributor to the Queensland economy. The latest Tourism Satellite Account published by TRA indicates that in 2013-14, the tourism industry directly contributed $10.7 billion to Queensland's economy and directly employed approximately 130,900 people. To complement the state TSA, TRA - in partnership with Tourism and Events Queensland - commissioned Deloitte Access Economics to develop regional TSA measures to examine the role and contribution of the tourism industry at a regional level. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

The new shopping experiences tourists expect from iconic destinations

The new shopping experiences tourists expect from iconic destinations | The Insight Files | Scoop.it

Before even catching that first glimpse of the Statue of Liberty or Golden Gate Bridge, foreign tourists increasingly head to shopping malls or iconic stores where luxury brands grace the shelves. They're looking for deals and brands they may not have available back home and they're willing to generously spend to satisfy their wish lists, provided the exchange rate makes that a smart move. Many also want a local shopping experience that reflects the destination they're visiting. Feit, an Australian boutique store with locations in Sydney and New York City, has observed current tourist shopping trends since opening last November and during that time watched the dollar perhaps price some tourists out of otherwise buying their handmade leather footwear and other accessories. The store's products are special in that they're not produced en masse in a factory but rather in small batches and then shipped directly to the store to minimise environmental impact and ensure quality. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Weaker Aussie dollar attracting Americans down under in droves

Weaker Aussie dollar attracting Americans down under in droves | The Insight Files | Scoop.it

The American invasion of Australia predicted on the back of our weaker dollar has well and truly begun. In June, 47,500 American visitors flocked down under - up nearly 20% on the same time last year. Year on year, figures were up 9% to 576,600 visitors as awareness of the greenback's buying power in Australia grew. CommSec senior economist said further growth was likely, with the Australian dollar tipped to fall to 72 US cents by the end of the year, and drop to 70 by mid-2016. A range of campaigns have targeted the US market in recent years, including Restaurant Australia, which attracted American celebrity chefs Alice Waters and Eric Ripert down under. Talk show hosts Oprah Winfrey and Ellen DeGeneres have also staged high profile trips to Australia since late 2010, and this December, Oprah will return for a speaking tour. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Engaging with India's tech savvy inbound market

Engaging with India's tech savvy inbound market | The Insight Files | Scoop.it

A jointly-published report from the Internet and Mobile Association of India and Indian Market Bureau International stated that India was expected to surpass the US as the second largest internet user base globally, behind China. The same report indicated that India had shown a year on year growth in Internet usage, from 2013, to 2014, of 32%. Much of this increase can be attributed to a decrease in hardware costs and the resulting increase in mobile penetration. According to Nielsen, 36% of Indian mobile phone users are now using smartphones. Amadeus estimates that 17% of Indian leisure travellers are using their smartphones for travel-related arrangements, while a significant 42% of Indian business travellers did so. Find out more of the study's results.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

New guide for tourism businesses

New guide for tourism businesses | The Insight Files | Scoop.it

Regardless of the size of your business or budget, Destination NSW offers a range of opportunities to help you promote your product, service or event. A new free guide to support the NSW tourism and major events sector has launched to provide an overview of the opportunities and resources available to the state's tourism industry. The Prospectus is a user-friendly guide that details the many and varied resources that are available to the tourism industry, including website listings, free industry research, toolkits, publicity opportunities, trade events and product showcases. Click here to download the guide. 

more...
Wanderlust Storytellers's curator insight, August 2, 2015 8:16 PM

Looking forward to working with NSW tourism :) We will be coming soon to NSW to explore your amazing destinations and off course write about them :) Please come a see our blog www.wanderluststorytellers.com.au and leave me a comment..

Scooped by Tourism Australia
Scoop.it!

Social media facts for travel, tourism and hospitality

This Slideshare presentation from Social Media Expert, Brian Carter, outlines social media facts for the travel, tourism and hospitality Industries. The content of the presentation includes:


  • The history of waves of disruption and opportunity.
  • The most important social marketing channels.
  • The benefits of social media marketing.
  • The travel planning cycle online.
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Visit California dives deep into traveller profiles

Visit California dives deep into traveller profiles | The Insight Files | Scoop.it

Visit California has launched its 226-page Dream Big Dividend Work Plan for the 2015/2016 fiscal year, constituting the most comprehensive marketing, communications and operational strategy framework for the organisation to date. Visit California's target audiences have been identified by a three-layer pyramid, beginning at the top with a 'broad global brand target' defined by age, income and desire to travel. The middle layer consists of 'opportunity brand targets' that hone in on key demographic and psychographic niches. The bottom layer describes 'passion-based targets' aggregating people by interest. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

CEO of Caribbean Tourism Organisation on marketing the region as one destination

CEO of Caribbean Tourism Organisation on marketing the region as one destination | The Insight Files | Scoop.it

When thinking about the Caribbean, it's often the larger islands of the Barbados, Jamaica and Puerto Rico that come to mind. This is one of the challenges faced by the Caribbean Tourism Organisation, where the mission is to market the region as one destination and make sure the household name destinations don't claim the largest slices of its marketing budget. While it's not clear to what extent this happens the region as a whole had a record year for tourist arrivals in 2014 and so far this year has seen more records. The Caribbean welcomed 26.3 million visitors in 2014, a 5.6% increase over the previous year. Skift recently interviewed the CEO of the Caribbean Tourism Organisation to talk about visitor arrivals, air capacity growth to the region and the impact of Cuba thawing relations within the U.S. Click here to read the interview.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

China-Australia Year of Tourism 2017

China-Australia Year of Tourism 2017 | The Insight Files | Scoop.it

In recognition of the China-Australia Year of Tourism 2017, Tourism Research Australia has created an infographic which highlights the economic contribution of Chinese tourists to Australia. 1.1 million visitors from China stayed 43.2 million nights and spent $9.1 billion in Australia for year ending, September 2016.

 

  • Chinese educators spent $4.1 billion.
  • Chinese visitors like going shopping. Almost 1 million visitors went shopping for pleasure, spending $1.1 billion on items to take home.
  • 836,000 Chinese visitors went to Australian beaches.
  • Chinese visitors love Australia. 515,000 of them were returning visitors.
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Trends in travel and tourism for 2016

Trends in travel and tourism for 2016 | The Insight Files | Scoop.it

The Tourism Trend Report for 2016 has delved into the top sources around the web for the latest and most thought-provoking statistics and actionable insights. Among the key findings:

 

  • The tour and activity industry comprise a multi-billion dollar market.
  • Suppliers need to strike a balance between advance and last-minute offers.
  • It's a year for adventure and new experiences.
  • Treating ourselves is a priority when we travel.
  • Manage your reputation online.
  • Accept online bookings to access maximum revenue.
  • Mobile-optimised businesses are ahead.
  • Social media doesn't just mean Facebook.
  • Millennials are money poor, time rich.
  • There's a growing health and wellness trend to cater for.
  • Business travel is seen as an adventure.
  • It's time to start thinking about Gen Z.

 

 Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Australia’s isolation is proving tourism’s greatest selling point

Australia’s isolation is proving tourism’s greatest selling point | The Insight Files | Scoop.it

Australia's image as a safe haven in an increasingly violent world is doing more for tourism than world-class attractions like the Great Barrier Reef. Research undertaken by Tourism Australia has found Australia is ranked one worldwide as a destination associated with safety and security. Safety and security was also rated the most important factor in selecting a destination by 54 per cent of people in key overseas markets, ahead of value for money and natural beauty and will help the tourism industry continue its strong growth. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Does tourism have what it takes to win the digital skills race?

Does tourism have what it takes to win the digital skills race? | The Insight Files | Scoop.it

The internet is the top source for both leisure and business travel planning. The opportunities from a destination perspective are massive with 65% of leisure travellers researching online before they have even decided where to holiday. Despite the prolific use of technology in travel decision making and booking, regional tourism lags behind the consumer across all areas of e-tourism best practice. In 2015, the most potent drivers of change in how consumers search and share travel information have been mobile and social, which have impacted on a number of key consumer trends in the travel purchase cycle:


Digital trends:

  1. Mobile: 87% of global travellers use mobile devices while travelling. 
  2. Google Search: 85% of leisure travellers rely on search engines via smartphones to find local information while in destination.
  3. Social: Almost 50% of consumers now access social media every day; up to 79% for the 18-29 age group.
  4. Reviews: There are 90 new contributions posted every minute on TripAdvisor.
  5. Video: 35% of leisure travellers engaged in travel-related video activities within the past six months.
  6. Digital culture: Website best practice has moved in mammoth steps with mobile capabilities, videos, testimonials, etc.
  7. Values driven culture shift: Industry leads and digital change agents need to collaborate on the message on the reasons why tourism digital skills and capability are urgent. 


Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

The latest drawcard for Asian tourists

The latest drawcard for Asian tourists | The Insight Files | Scoop.it

What does NSW have up its sleeve to bring the lucrative Asian traveller down under? According to Minister for Trade, Tourism and Major Events, Stuart Ayres, the foodies from Asia will be looking to Australia for their next oyster. Food lovers across Asia will be tucking into fresh NSW oysters less than 30 hours after the produce is harvested, making this the latest in Australian attractions to bring the lucrative Asian tourist down under. During his first trade mission, Ayres said the innovative NSW oyster exporters would expertly cater to China's growing appetite for fresh, seasonal produce. China is the top market for international guests to NSW with 500,000 visitors - an increase of 19% from the previous year.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

How luxurious is our fair country?

How luxurious is our fair country? | The Insight Files | Scoop.it

Virtuoso’s freshest list of luxury winners has deemed Australia and New Zealand worthy. Taking out some of the top internationally recognised prizes for being great at luxury service, the Australians and New Zealanders had something to celebrate at Virtuoso Travel Week in Las Vegas, shining the spotlight on Australia. "Australia and New Zealand have not only rated in the top ten most popular destinations for international leisure travel out of the United States, taking 5th and 6th place respectively, our representatives have been recognised for their expertise and high quality product," Virtuoso Asia Pacific's Managing Director Michael Londregan said. Click here for a list of the 2015 Virtuoso Award recipients.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Aussie food brought back to the table

Aussie food brought back to the table | The Insight Files | Scoop.it

It’s a long way to come for dinner, but Tourism Australia thinks our food appeal has what it takes to pull tourists. TA has teamed up with The Precinct Studios to create 'Restaurant Australia,' an original three-part television series that shows off modern Aussie cuisine to the world. The series tails renowned chefs such as Neil Perry, Ben Shewry and Peter Gilmore as they come together to create a feast for the ages. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

229 million Chinese made online travel bookings in first half of 2015

229 million Chinese made online travel bookings in first half of 2015 | The Insight Files | Scoop.it

Chinese netizens made 229 million online bookings for air tickets, hotels, rail tickets and vacation products in the first six months of 2015, 3.3% or 7.3 million more than the figure at the end of 2014, according to China Internet Network Information Centre (CNNIC). The growth rate is 7.6 times that of the overall growth of the online travel industry. The percentage of Chinese netizens using smartphones to make online travel bookings increased from 24.1% to 28.3%. About 26.8% of netizen's online bookings in the first half of 2015 were for rail tickets, 13.3% for air tickets, 13.8% for hotels and 6.2% for holiday products. Online hotel bookings showed the fastest growth, having leapt 9.1%, equivalent to 7.72 million more consumers.

more...
hotelshahipalace's comment, August 14, 2015 3:00 AM
While people are travelling Gujarat, India. Don't forget to visit tourist attraction and business hub city Ahmedabad. There are plenty of options for Low budget hotels Ahmedabad.
read more: http://hotelshahipalace.blogspot.in/2015/08/with-budget-with-all-amenities.html
Panos Fotiadis's curator insight, August 17, 2015 8:23 AM

Chinese online travelers ...stats

Scooped by Tourism Australia
Scoop.it!

Kenya's Tourism Minister on making a big bet on business travel

Kenya's Tourism Minister on making a big bet on business travel | The Insight Files | Scoop.it

US President Barack Obama recently returned to Kenya for the first time since visiting in 2006. Like a growing number of Kenyan visitors, Obama travelled to Nairobi for business, in his case, Nairobi's Global Entrepreneurship Summit. The Summit is just one in a growing number of international business gatherings in Kenya's capital in the coming year, and signals a renewed focus on the city as one of Africa's premier destinations for meetings and business. Skift sat down with Phyllis Kandie, Kenya's Cabinet Secretary for East African Affairs, Commerce and Tourism. Click here to read the interview.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Tourists spend a record amount in Australia

Tourists spend a record amount in Australia | The Insight Files | Scoop.it

Government agency Tourism Research Australia says there were 6.5 million visitors into Australia in the 12 months to March, up by eight per cent. Tourism Australia CEO John O'Sullivan says a busy event calendar helped to propel interest. "We've had some major event traffic in the beginning of the year. The Cricket World Cup. The Asian World Cup. But we've also had a phenomenal Chinese New Year." While most came from New Zealand, those from India saw the largest increase by percentage change: up 25 per cent. Chinese visitors are making the biggest impact, now accounting for 20% of all trip spending by international visitors, which incidentally rose to a record $32.5 billion. Click here for a highlights video from SBS.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Tourism tipped to overtake coal as Australia's second-biggest export

Tourism tipped to overtake coal as Australia's second-biggest export | The Insight Files | Scoop.it

After a sharp depreciation of the Australian dollar and a related drop in the price of key commodities, it looks like Australia's long-awaited transition away from mining-related infrastructure development is well under way. According to Barclays, the value of non-mining, non-farm exports has climbed 7% in the past 12 months, and services such as tourism are leading the way. So while miners are shipping more volume than ever to make up the price shortfall, Australia is looking increasingly cheap to holidaymakers, students and business groups from China, the US and Europe. Their currencies are, respectively stable, relatively strong and resilient against the odds.  If this trend of growth continues, tourism will have replaced coal as Australia's No. 2 export earner, behind iron ore. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Australian Traveller’s 10 most memorable places

Australian Traveller’s 10 most memorable places | The Insight Files | Scoop.it

The Australian Traveller team has put 10 years worth of travel and holiday experience together to list the 10 most memorable experiences and places they have visited. Among their suggestions include:


  1. Lady Elliot Island, QLD.
  2. Alice Springs, NT.
  3. Margaret River, WA.
  4. Great Ocean Road, VIC.
  5. Maria Island, TAS.
  6. Falls Creek, VIC.
  7. Mungo National Park, NSW.
  8. Flinders Ranges, SA.
  9. Kinchega National Park, NSW.
  10. Canberra, ACT. 


Find out more.

more...
No comment yet.