The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Top cruising trends of 2017

Top cruising trends of 2017 | The Insight Files | Scoop.it

The Cruise Lines International Association (CLIA) has predicted the top eight cruise travel trends which will have an impact on the industry in the coming year. According to its 2017 State of the Cruise Industry Outlook, the top cruising trends for 2017 include increased uptake by Millennials and Generation X, greater usage of travel agents and greater demand for river cruising. An increase in cruise travel is expected for 2017, with an estimated 25.3 million passengers expected to sail in 2017, a strong surge from 15.8 million just ten years prior. More ships will set sail as well, with cruise lines scheduled to debut 26 new ocean, river and speciality ships in 2017. Find out more.

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Travel makes us as happy as getting married

Travel makes us as happy as getting married | The Insight Files | Scoop.it

According to a global study commissioned by Booking.com, more people look to holidays when they're in need of a happiness boost than anything else. Polling 17,000 people from 17 countries, the study found that 70 per cent of respondents were happier travelling than obtaining material things, 50 per cent were happier hitting the road than landing a new job, 49 per cent derived more happiness from holidays than their own weddings and 45 per cent were happier travelling than getting engaged. Three in ten respondents even said travelling made them happier than having a baby. The study also revealed the emotional life hit at each stage during the travel process, from planning through to being away. 

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Majority of travellers claim they prefer booking on a mobile device

Majority of travellers claim they prefer booking on a mobile device | The Insight Files | Scoop.it

Is mobile search and booking really at the point where consumers prefer it to a tablet or desktop device? It appears so, according to results from an Opera Mediaworks survey conducted with American travellers this year. 51 per cent of those polled said they preferred a mobile device as their digital platform of choice. 66 per cent said they preferred the mobile device for when they are at the research phase of a trip. This isn't just how they search or book - this is what they actually prefer to do, with 85 per cent of travellers using a mobile device to book travel activities. Find out more.

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Panos Fotiadis's curator insight, August 30, 2016 2:32 AM
The mobile domination era has arrived
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Australians rank travel over property in new survey

Australians rank travel over property in new survey | The Insight Files | Scoop.it

Travelling the world is the ultimate Australian dream, according to the Yellow Brick Road Wealth Management Hopes and Dreams Survey. The survey analyses the hopes and dreams of over 4,500 Australians in an aim to better understand the nation's financial goals and priorities. Although the results differ substantially between states and territories, the survey revealed for Australians in general the ultimate dream is to travel the world. The survey required respondents to choose from thirty aspirations under several categories. Lifestyle dreams were the most popular with 24% of respondents choosing this category, followed by property (23%), family (21%), money (13%), career (11%) and retirement (9%). From these categories, dreams to travel the world surpassed buying a first home, controlling debt and paying off a mortgage.

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Science proves that travel is the secret to happiness

Science proves that travel is the secret to happiness | The Insight Files | Scoop.it

A recent study at Cornell University found that spending money on experiences is more likely to bring you lasting happiness than spending money on material objects. The reason being that people "adapt" to physical objects - meaning the things you've bought will bring decreasing amounts of happiness as time goes on and you get used to having them around - whereas those one-off experiences will be looked back upon with joy that only increases. Find out more.

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How people book travel after researching on a tablet

How people book travel after researching on a tablet | The Insight Files | Scoop.it

In their quest to get more tourism businesses to think about mobile as a major web presence strategy, MyTravelResearch have created this infographic to clearly show the flow of how people book travel after researching on a tablet. Knowing where and how your market is searching for your products can help you implement marketing strategies that are relevant to your customers and help increase bookings and revenue. Significantly, 54% of respondents who are researching their trip on a tablet end up booking online via a desktop.

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Panos Fotiadis's curator insight, August 6, 2015 8:09 AM

interesting research...check it out

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Retail experts confirm: fashion + tourism = true

Retail experts confirm: fashion + tourism = true | The Insight Files | Scoop.it

Retail experts confirm fashion and tourism are vital for Australian retailers with 27% of Australians travelling interstate to shop.


Key insights include:

  • In 2014, there was a 7% increase in overnight trips and a 6% increase in overnight spend.
  • 27% of Australians travel interstate to shop, and 26% travel within their own state to shop.
  • 1 in 2 Australians and New Zealanders travel to visit friends and relatives at least once a year, visiting shopping centres during their trip.
  • The most important factors of increasing the relevance of the retail offer to the visitor economy are accessibility, the chance to splurge, authentic and unique offers, and an inspiring shopping environment that matches the location.


Find out more.

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5 of the world's top 100 restaurants are in Australia

5 of the world's top 100 restaurants are in Australia | The Insight Files | Scoop.it

Sydney is the fifth best city in the world for fine dining according to an annual poll of the world's most exclusive jetsetters. The harbour city was just behind New York, Paris, London and Tokyo, in US-based lifestyle magazine Elite Traveller's annual ranking of the best places to eat. Sydney had three restaurants, Melbourne two, in the Elite Traveller Top 100 Restaurants in the World dining guide. Sydney stalwart Tetsuya's was the best Australian performer at 64, just ahead of Ben Shewry's cult Melbourne restaurant, Attica at 72. Mark Best's Surry Hills fine diner, Marque ranked at 80, while Shannon Bennett's Vue de Monde, atop Melbourne Rialto tower, is at 81. Quay at Sydney's overseas passenger terminal just scraped on to the list at 97. Elite Traveller says the Sydney trio ranks the city alongside San Francisco and Spain's San Sebastian, with Melbourne's pair ranking it 15th. Melbourne meanwhile makes the top fifteen cities in the world for fine dining with two restaurants. Click here to view the complete list.

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Loyalty in travel isn’t dead - it's evolving and it's personal

Loyalty in travel isn’t dead - it's evolving and it's personal | The Insight Files | Scoop.it

Loyalty used to be simple - a guest stays, they get points, you give them a room upgrade or a free breakfast. Not any more, says Revinate. Guest expectations are changing and generic loyalty perks are no longer enough to impress and retain your best customers. Of the 238 million US companies who are members of a hotel loyalty brand, only 44% are considered active members, according to Sabre's report, 'Traveller Loyalty and the Modern Brand.' 50% of a loyalty program member's annual spend is not with his or her preferred brand, and 30% of members are at risk of switching programs entirely. It's not that the idea of loyalty programs is dead - more than 83% of loyalty program members believe they should be rewarded for loyalty - it's that the experience falls short. 71% say they receive irrelevant perks from their preferred brands. So the problem isn't that consumers are disenchanted with the concept of loyalty, but that consumer expectations have changed. Hotels need to rethink what loyalty means to the modern-day traveller. Click here for more information.

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DTS000's curator insight, March 12, 2015 1:21 PM

Are you getting the best deal you can on your travel?
You are if your booking it here: http://provencashback.com

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3 major ways technology is changing the way you travel

3 major ways technology is changing the way you travel | The Insight Files | Scoop.it

Travelling 15, 10, even just five years ago was harder and took more effort than it does today. Thanks to technological advances, specifically with the Internet and mobile devices, the way you travel has changed for the better. Technology is refining our basic travelling methods and has noticeably done so in three ways: holding everything you need in the palm of your hand; offering you better customer service; and targeting you with more relevant information.

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The state of student travel

The state of student travel | The Insight Files | Scoop.it

Student travellers represent a key demographic for travel-brand growth, but only if brands commit to understanding their evolving wants and needs. In this report, Skift defines the student traveller, framing their in-destination desires, and breaking out key industry changes within the student-travel space. The student traveller is setting trends, prompting progressive airfare packages, fresh insights into how alternative accommodations can be designed and made to function, and seeking innovation on the activities that await them in-destination. To download the full report, click here.

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Mobile: the future of travel

Mobile: the future of travel | The Insight Files | Scoop.it

The 2014 Expedia Mobile Index was conducted among 8,856 employed adults across 25 countries, with the aim of uncovering mobile behaviours, trends, and preferences among travellers. The study found that people are becoming increasingly dependent on their mobile devices (phone, tablet, wearable devices, etc.). Unsurprisingly, 97% of business travellers bring along at least one device on each trip, however notably, nearly the same number of leisure travellers—94%—said they do the same.

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A guide to tipping in different countries

A guide to tipping in different countries | The Insight Files | Scoop.it

Working out how much to tip can be like navigating a minefield when you're visiting a foreign country. On the one hand you don't want to look like a cheapskate, but on the other you know your travel budget isn't endless and you don't want to look like an idiot. Here's a quick overview of how much to tip for services at restaurants and hotels around the world.

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Top countries for adventure tourism development

Top countries for adventure tourism development | The Insight Files | Scoop.it

The 2016 Adventure Tourism Development Index report was recently released and provides policymakers and tourism planners with a unique look at the adventure tourism opportunity. The ATDI's scorecard is the only country-level ranking for adventure tourism that incorporates the data from non-subjective sources. In this article, the top country or countries are examined for each of the following categories:

 

  1. Government policy that supports sustainable development.
  2. Safety and security.
  3. Health.
  4. Natural resources.
  5. Cultural resources.
  6. Adventure activity resources.
  7. Entrepreneurship.
  8. Humanitarian.
  9. Tourism infrastructure.
  10. Brand.
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Aussie travellers crown our country’s most desirable city to visit 

Aussie travellers crown our country’s most desirable city to visit  | The Insight Files | Scoop.it

Perth in Western Australia has been chosen as the most desirable city in the country for Australian travellers to visit. In a survey conducted by Choice Hotels Asia-Pac, 1 in 5 travellers said that if they could visit any state capital in Australia, it would be Perth. The WA capital received 21% of votes, beating out Sydney (17%), Melbourne (15%) and Hobart (15%) to take the number one spot. Tourism injects more than $9 billion into the State economy each year, creating more than 94,000 jobs for the people of Western Australia. Find out more.

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Travel is the most talked about topic on Facebook

Travel is the most talked about topic on Facebook | The Insight Files | Scoop.it

One in three minutes of people's time on their mobile device is spent on Facebook and Instagram, and there are 10 million people active on Facebook via their mobiles every day, with 'travel' the most talked about topic on the medium. 79% are talking about the dreaming phase, 73% are looking for inspiration from family and friends, and 55% are using mobile devices and Facebook to plan, seeking travel-related activity recommendations. There has been a video explosion on the platform, with a 94% growth year-on-year and 8 billion views daily. Find out more.

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Travel tops the list of Australia's hopes and dreams

Travel tops the list of Australia's hopes and dreams | The Insight Files | Scoop.it

Recent research by Yellow Brick Road Wealth Management has revealed travelling as the ultimate Australian dream, surpassing buying a first home, getting debt under control, paying off the mortgage and owning a business. Yellow Brick Road executive chairman said these top five dreams represent a country that values lifestyle, property and entrepreneurship. "Australia is a nation of holidaymakers and globetrotters and the research showed that we haven't lost our travel bug. People across the country told us their biggest dream is to see the world," he said. Click here to see how your hopes and dreams compare to the rest of Australia.

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Luxury is the new black

Luxury is the new black | The Insight Files | Scoop.it

Tourism Australia is upping its luxe game, signing a brand new partnership with a world leader in luxury travel. Tourism Australia's Managing Director and Virtuoso's CEO and Chair launched the partnership at Virtuoso Travel Week in Las Vegas this week. Australia is one of the top destinations for the US market, with an impressive 137% growth in year-on-year bookings from Virtuoso's network of luxury travel agencies across the US. The latest tourism data shows that US visitors have spent close to AU$2.95 billion, an increase of 14% over the year. The agreement, which includes Destination NSW, the South Australian Tourism Commission, Tourism Northern Territory and Tourism Tasmania, will last through 2016 and will include a digital and print marketing campaign with a focus on trade engagement and agent training.

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Five things to know about cross-channel marketing in travel

Five things to know about cross-channel marketing in travel | The Insight Files | Scoop.it

Customer experience and continued engagement have always been a pre-requisite in the global airline industry. While in the past, airlines have accomplished customer delight through loyalty programs, the digitally connected world today presents manifold opportunities to maximise customer so-called "lifetime value." With a maze of online and offline touch points and personalised experiences that customers have grown to expect, customer delight has taken on a whole new meaning and hence the need for a renewed cross-channel marketing strategy with data at the crux. This article lists five things to remember about cross-channel marketing for airlines:


  1. Where is the data?
  2. Targeting.
  3. Social focus.
  4. Better tracking.
  5. Advertising coverage.


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Travel linked to enhanced creativity

Travel linked to enhanced creativity | The Insight Files | Scoop.it

There are plenty of things to be gained from going abroad - new friends, new experiences, new stories. But living in another country may come with a less noticeable benefit too. Some scientists say it can make you more creative. In recent years, psychologists and neuroscientists have begun examining more closely what many people have learned anecdotally: that spending time abroad may have the potential to affect mental change. In general, creativity is related to neuroplasticity or how the brain is wired. Neural pathways are influenced by environment and habit, meaning they are also sensitive to change. New sounds, smells, language, tastes, sensations and sights spark different synapses in the brain and may have the potential to revitalise the mind. Find out more.

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Eve-Line Boulle's curator insight, June 17, 2015 8:21 AM

"How international experiences can open the mind to new ways of thinking ?"

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The rapid pace of innovation in travel

The rapid pace of innovation in travel | The Insight Files | Scoop.it

Innovation and change have always been driving factors in the evolution of travel, but now it’s happening at a much more accelerated pace. The travel industry continues to face mounting pressures to improve productivity, reduce costs and increase the bottom line, all while delivering superior service and the optimal traveller experience. So now more than ever there is a sense that the industry must continue to innovative and transform how it does business and serve travellers. This article details some of the key concepts to embrace for travel brands looking to innovate:


  • Innovate to serve your customer's needs
  • Don't fight new technology
  • Balance today's needs with tomorrow's promise
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Travel and the sharing economy

Travel and the sharing economy | The Insight Files | Scoop.it

The sharing economy has taken the travel and tourism industry by storm, tapping into the consumer zeitgeist for sustainable, authentic and local services when it comes to lodging, transport, activities, dining and finance, amongst others. This Euromonitor report looks at the key drivers behind the dynamic growth in the travel sharing economy, benefiting from technological disruption, rapid urbanisation, Generation Y's influence and smartphone proliferation. Click here to view the full report.

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The future of personalised marketing in travel

The future of personalised marketing in travel | The Insight Files | Scoop.it

The travel and hospitality industry is being flooded with data. The key to harnessing it revolves around smart strategies which deliver a more efficient and tailored travel experience, as well as cultivating and keeping high-value customers. This report examines the future of big data and personalised marketing as well as what companies should consider before jumping on board to this trend. Click here to download the full report.

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Holidays make people happier than money

Holidays make people happier than money | The Insight Files | Scoop.it

Expedia has released the results of the 2014 Vacation Deprivation study, an annual study of holiday habits among 7,855 employed adults across 24 countries in Asia Pacific, Europe, North America and South America. This is the study's 14th year. It continues to show a sharp disparity in holiday behaviour across continents.  Europeans, by far, enjoy more holiday time than their peers in the Asia Pacific and North America, earning nearly twice as many paid holiday days every year. Click here to view the rest of the study's findings.

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The impact of millenials upon the travel landscape

The impact of millenials upon the travel landscape | The Insight Files | Scoop.it

In a study commissioned by Expedia, research has been conducted into how millennial travels differ from their older counterparts. Conducted across five continents, the study involved surveying a sample of 8,535 in 24 countries according to their likes, dislikes, preferences and pet peeves. Sharp differences emerged in the Future of Travel analysis, particularly the differing value that younger travellers place on mobile and on loyalty. Millennials spend more freely, complain more loudly and crave mobile devices for travel. The study aims to discover how millennials will impact the travel landscape as they gain decision-making power at work and purchase power in their personal lives. To read the full report, visit: http://viewfinder.expedia.com/features/future-of-travel-report.

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