The Insight Files
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Consumer trends and news curated by Tourism Australia
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Built heritage and the visitor economy

Built heritage and the visitor economy | The Insight Files | Scoop.it

Visiting sites of historical importance - or better yet, getting to spend the night in them in some cases - can play a key role in the choice of travel destination. These sites are a critical part of the visitor economy, attracting visitors, creating reasons to stay longer and adding depth to the visitor experience. Visitors to cultural and heritage sites are a high yielding segment as they are known to spend more and stay longer than the average traveller. In the year ending December 2015, over 2 million international visitors visited an historic/heritage building, site or monument, representing 33.3 per cent of all visitors to Australia. Trips which include heritage tourism elements enable visitors to incorporate authentic, cultural experiences into their itineraries, likely to improve the overall visitor economy. Download the report.

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Reducing the barriers for travel to Australia

Reducing the barriers for travel to Australia | The Insight Files | Scoop.it

TTF Australia is the peak industry group for the tourism, transport and infrastructure sectors. As a national, member-funded CEO forum, TTF advocates the public policy interests of the 200 most prestigious corporations and institutions in Australian tourism, transport, property and infrastructure. This report, Visitor Visa Reform: Reducing the barriers for travel to Australia, compares Australia’s visitor visa regime to that of our competitors for tourists from key source markets like China, India and Indonesia, and makes recommendations to improve Australia's competitiveness in this area.

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Improving public transport for tourists

Improving public transport for tourists | The Insight Files | Scoop.it

Improving public transport for tourists is high on the TTF agenda, but will locals embrace direct train access to one of Australia’s most famous beaches? The Tourism and Transport Forum's wish list includes creating a new Opal Card specifically for tourists, building new rail lines to Bondi beach, Badgerys Creek and the Bays Precinct, in addition to improved coordination with rail maintenance work during major events. "Whether it's New York's subway, London's underground or Sydney's ferries, transport can be iconic for a city," TTF chief executive Osmond said. "Public transport is vital to major events. Transport for NSW should coordinate its rail maintenance work with Destination NSW to ensure rail maintenance work is not scheduled during major cultural and sporting events. Developing an easier to use and integrated public transport network will make Sydney a better place to live, work and visit."

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