The Insight Files
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Consumer trends and news curated by Tourism Australia
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Hoteliers to change perceptions of Chinese travellers 

Hoteliers to change perceptions of Chinese travellers  | The Insight Files | Scoop.it

Expedia Group Travel brand Hotels.com has released the fifth annual Chinese International Travel Monitor Report, providing insight into the impact of global travel by Chinese travellers. The report confirms China continues to be the top global spender in terms of tourism expenditure and despite the economic slowdown, 92 per cent of Chinese travellers plan to increase or maintain spending. As a means to assist hoteliers with the development of the more independent and diverse travellers, the Chinese International Travel Monitor 2016 has identified five travel personas that Chinese travellers can fall into:

 

  1. Detailed explorers (25%)
  2. Cautious connectors (25%)
  3. Experience seekers (17%)
  4. Indulgers (12%)
  5. Basic pleasure seekers (21%)

 

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Tourism Australia's Traveller Snapshots

Tourism Australia's Traveller Snapshots | The Insight Files | Scoop.it

Tourism Australia has created a suite of traveller snapshots - quick one page insights of the travellers we are targeting in each of our core markets. These insights include traveller motivations, information sources, their perceptions, barriers to travel and TripAdvisor performance. These snapshots can be used to specifically modify and shape product offerings and marketing activities to relevant markets. Click here to download a traveller snapshot for each of the following markets: China, Germany, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, UK and USA.

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