The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Tasmania tracks tourists via their smartphones

Tasmania tracks tourists via their smartphones | The Insight Files | Scoop.it

In research which could reshape the multi-billion dollar tourism industry, select holidaymakers arriving in Tasmania are handed phones loaded with free data, than tracked via an app as they travel around the state. The result is detailed information on how long someone stands at a lookout, walks through a national park or browses an art gallery - potentially lucrative information for tourism operators. The project, undertaken by Sense-T - a research collaboration involving the University of Tasmania and the state government is the largest and longest of its kind in the world. So far 337 tourists have taken part in the project. Find out more.

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Tasmania featured in Lonely Planet's Best in Travel 2015

Tasmania featured in Lonely Planet's Best in Travel 2015 | The Insight Files | Scoop.it

Lonely Planet has unveiled its picks for the top ten cities, regions and countries, forming part of its Best in Travel list for 2015. Australia's Tasmania is featured at number four as a top destination region. The island state already contains a lifetime’s worth of adventures but in 2015 the second stretch of the Three Capes Track will open.


Via Port Arthur Tasmania
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Port Arthur Tasmania's curator insight, October 20, 2014 5:21 PM

The Three Capes Track is adjacent to the Port Arthur Historic Site - so double the reason to come and explore Tasmania's nature and heritage.

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Top 15 in 2015: Best in travel

Top 15 in 2015: Best in travel | The Insight Files | Scoop.it

With 2014 coming to a close, it’s time to reflect and take a look at the up and coming trending destinations for the new year. Sure, its tempting to want to go back to the old favourites – London, Paris, New York… but what about discovering somewhere new? Somewhere off the beaten path, a travel destination yet to be fully discovered, an underrated city, or an experience only few will ever tick off their bucket lists? Here are the 15 best travel destinations in 2015 – put them at the top of your lists and beat the crowds, these destinations are set to boom in 2015 and beyond…

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Farm-fresh seasonal produce in Tasmania really appeals to Malaysian visitors

Farm-fresh seasonal produce in Tasmania really appeals to Malaysian visitors | The Insight Files | Scoop.it
The Australian island state has farm-fresh produce and activities that are especially appealing to Malaysians, writes David Bowden

AN increase in tourist arrivals from Malaysia to Tasmania in recent years suggests that there is greater local interest in the tourism opportunities there.

 

An inaugural delegation of Tasmanian tourism businesses led by Tourism Tasmania CEO John Fitzgerald recently visited Kuala Lumpur to meet the travel trade and to pass on valuable information to Malaysian travel agents.

 

Representatives from Tasmania’s Bridestowe Lavender Estate, Curringa Farm, Innkeepers Tasmania, The Old Woolstore Apartment Hotel Hobart and Port Arthur Historic Sites attended the tourism workshop held during the visit.


Fitzgerald reveals why Tasmania is on top Down Under:

What is it that attracts Malaysians to Tasmania?


While Australia is well known for its fresh seasonal produce, Tasmania can really take ownership on being the cleanest and greenest State in Australia. I know Malaysians are passionate about their food and our research suggests that the abundance of farm-fresh seasonal produce in Tasmania really appeals to Malaysian visitors.

 

In addition, Malaysians love getting close to nature and being welcomed by enthusiastic locals who are happy to share their state with all those who take time out to drop on by.

 

Saturday’s Salamanca Markets are also quite unique in offering many Tasmanian-made products such as carved Huon pine pieces, woollen products and locally-made soaps as well as all the fresh produce.



Read more: Tasmania on top Down Under - Holiday - New Straits Times http://www.nst.com.my/life-times/holiday/tasmania-on-top-down-under-1.316785#ixzz2YhFeiZk9
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