The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Tourism board uses vehicle recognition technology to target affluent travellers

Tourism board uses vehicle recognition technology to target affluent travellers | The Insight Files | Scoop.it

Bermuda Tourism has teamed up with the Media Agency Group to come up with a way of getting eyeballs on a new promotion for the Caribbean island. When drivers are held at traffic lights that are controlling the junction in West London, a camera on the billboard scans the license plate on the vehicle. It then instantly identifies the make and model of the car and changes the digital display of the ad to reflect the apparent wealth of the driver. Bermuda, given its distance from the UK and quality of hotels, is not a cheap destination to get to - thus the target audience. The personalised messages are activated when cars valued at more than £40,000 and which are less than four years old. The campaign highlights the versatile nature of digital OOH advertising and the potential that new innovations carry for the industry.

 

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How tech is shaping business traveller behaviour

How tech is shaping business traveller behaviour | The Insight Files | Scoop.it

Many business travellers' preferences are shifting as a result of new technology solutions and ridesharing services - a couple of the numerous travel solutions around that operate at the intersection of personal and work life. The collision of business and personal travel is nothing new, but there's something different about the way today's travellers bring work-life balance to their travel solutions: technology. As a result:

 

  • Traveller expectations are shifting as a result of new technology.
  • Modern travellers demand convenience above all else.
  • New technology is driving change across the corporate travel policy.

 

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Event technology predictions for 2016

Event technology predictions for 2016 | The Insight Files | Scoop.it

In this article, DoubleDutch CEO Lawrence Coburn outlines seven event technology predictions for 2016. These predictions are based on 2015 data, which saw more than 2.5 billion data points across nearly 3000 events and almost $4 billion in exhibitor spend.


  1. Event marketing is going to experience its AdWords moment.
  2. Event engagement will become a thing.
  3. A thousand flowers will bloom.
  4. Messaging is going to become a core reason that attendees download event apps.
  5. We will see a 'marketo for event marketers.'
  6. Metrics of our own.
  7. People discovery, aka Tinder for events.


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Understanding the older generation and its tech-savvy relationship with travel

Understanding the older generation and its tech-savvy relationship with travel | The Insight Files | Scoop.it

Academics in Finland have looked at members of the old and wise generation and attempted to establish a number of personas, in particular to how they relate to online travel and technology in general. The Centre for Tourism Studies at the University of Eastern Finland studied people between the ages of 61 and 78 and came up with three groups:


  1. Adventurous experimenter: confident both in choosing their destination and using information technology. They are independent travellers who like to try out new destinations and avoid ready-made travel packages.
  2. Meticulous researcher: use technology mainly to search for information and appreciate safety and user-friendliness both when it comes to technology and their destination.
  3. Fumbling observer: not very keen to use technology and often require assistance in using it. The group is the one that also prefers ready-made travel packages and familiar destinations.


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Top hospitality technology trends to follow in 2015

Top hospitality technology trends to follow in 2015 | The Insight Files | Scoop.it

This article provides an overview of the themes to be covered at this year's Hospitality Industry Technology Exposition and Conference - the world's largest hospitality technology exposition and conference - at this year's event in Austin, Texas USA.


Among the event's central themes include:


  • Integrating marketing and technology roles.
  • State of security - cyber and physical.
  • Explosion of mobile devices and mobile payments.
  • Workplace strategy.


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Technology is king of the airport

Technology is king of the airport | The Insight Files | Scoop.it

Travel Weekly talks to SITA’s Ilya Gutlin about travellers, technology, and the future of flying. SITA is confident the future of the industry is in good hands, with technology stepping in as a major game changer in all flying arenas. There are many customer-focused innovations in aviation promising significant changes. For example, SITA's trial with Virgin Atlantic of wearable technology, including Google Glass and Sony Smart watches, demonstrating great potential to enhance passengers' travel experiences. The industry is shifting to meet the needs of travellers. According to the 2014 SITA Air Transport World Passenger Survey, 97% of passengers carry a smartphone, tablet or laptop when they fly, and one in five travels with all three. Passengers desire more self-service options, with 65% being interested in self-bag drop and 63% preferring to use a self-boarding gate than the current procedure.

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Emerging markets continue to turn to technology to book travel

Emerging markets continue to turn to technology to book travel | The Insight Files | Scoop.it

The Emerging Consumer Survey 2015 by Credit Suisse tracks nine key emerging countries: Brazil, China, India, Indonesia, Mexico, Russia, Saudi Arabia, Turkey and South Africa. Within the past five years, there has been a nearly 20% growth in propensity to holiday within emerging markets. This has partially been fuelled by the resurgence of the global economy. The aspirations of consumers in emerging markets continues to grow, with Brazil leading the pack by more than double. Consumers in Brazil are often geared to take shopping trips, particularly to close-in locations such as Miami, which drives a significant amount of travel spend into North America. China, India and Indonesia are quite mobile, with around 5% of consumers in those countries planning to holiday in the next 12 months. While it may seem that emerging markets are not as suited to technology-enabled travel, these regions are enjoying significant smartphone penetration.

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Eve-Line Boulle's curator insight, March 10, 2015 9:30 AM

"While emerging markets are taking a bit of a beating as far as growth, the expectations on the travel side of things remain healthy."

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How technology is changing travel management

How technology is changing travel management | The Insight Files | Scoop.it

Within the next three to five years, the Global Business Travel Association expects emerging technology to "transform" how travel managers do their job. According to a new study by the GBTA Foundation, travel managers see their positions shifting to a more strategic role, partly attributed to streamlining and automating processes. Today Travel Managers' responsibilities are dominated by tactical tasks, with a large focus on managing vendor relationships. The study, 'A Day in the Life: The Role of Travel Managers,' surveyed over 700 North American and European travel managers and looked at the role of the travel manager, the value these managers bring to their organisations and a potential evolution in their role in the near future. Click here to find out how these changes may impact upon your business.

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Eve-Line Boulle's curator insight, January 15, 2015 7:28 AM

"Within the next three to five years, the Global Business Travel Association expects emerging technology to "transform" how travel managers do their job. According to a new study by the GBTA Foundation, travel managers see their positions shifting to a more strategic role, thanks in part to streamlining and automating processes. Today, Travel Managers’ responsibilities are dominated by tactical tasks, with a large focus on managing vendor relationships."

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The top 27 GoPro videos of 2014

The top 27 GoPro videos of 2014 | The Insight Files | Scoop.it

The small and versatile fish-eye cameras have logged countless hours of footage. While it is still loved by the extreme sports community, it has also been used in a variety of different applications - selfies, controversial campaigns, travel and puppies just being puppies. The popularity of the company and the relatively inexpensive price of personal cameras have given average consumers the ability to easily create high quality videos. Click here to view a collection of the most viral and compelling GoPro videos of 2014. 


Via Andrea Rossi
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Dear hoteliers, the future of guest experience is NOT all about technology

Dear hoteliers, the future of guest experience is NOT all about technology | The Insight Files | Scoop.it

The latest gold rush by hoteliers in the hospitality sector is being caused by technology. The world’s leading hotel groups are misguided in their belief that the future of hospitality, and the best way to create an emotional connection with guests and to make them feel happier, lies in technology. If hotels want to make guests truly happy and to make an emotional connection, they must go back to the spiritual roots of hospitality, as well as understand how people really feel, and what they need and want most, even though they might not admit it openly. Visit this page for techniques on how to enhance the future guest experience in the hotel sector.


Via Wendy Forbes
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How one airport is using technology to overhaul the passenger experience

How one airport is using technology to overhaul the passenger experience | The Insight Files | Scoop.it
Think the airport is just a place you go catch a plane? Think again. Though perhaps not quite as important as the end destination, today’s time pressed, tech-savvy traveller increasingly takes the airport experience into consideration when making a purchasing decision.

Via Wendy Forbes
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Five secrets only good travellers know

Five secrets only good travellers know | The Insight Files | Scoop.it

THE best travel experiences are always the ones that almost didn't happen. That bar you found around the corner, down the alley and up the lane, or the city you got stuck in because you missed your flight.

 
Well, now you can cultivate a serendipitous experience with these hidden gem-finding tools. Here are five tech tools to help you put the ‘plan’ in your ‘unplanned’ travel moments.
 
NearMe 
 
NearMe is a mobile app guide to help you get the most out of ending up in an unplanned city. Featuring location services, NearMe can find out where you are, give you a run-down of the bars, events, gigs and restaurants in your vicinity and then help you get there – all with handy map functionality. With global support ticked off, it’s perfect for when you miss your flight and end up in Hong Kong for an extra day. Just add Wi-Fi. 
 
 
Every would-be traveller should have an oft-tripped friends who can drop restaurant recommendations for London at the same time as they give you the best hotel for a New York stay. TripGems takes travel recommendations up a notch by giving you access to a database of the personal recommendations of well-travelled folk the world over. That café that took Anita from Auckland three years to find? You can hit that in a weekend trip and live to tweet to about it!
 
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Technology in tourism: help or hindrance

Technology in tourism: help or hindrance | The Insight Files | Scoop.it

Technology is a tool used to enhance the customer experience; however, it can also be seen as a distraction, according to industry experts.

During the World Travel and Tourism Council (WTTC) Asia Summit 2013, leaders in travel technology gathered to discuss the future potential and current pitfalls that exist within the industry.

“Technology, well-being and design are the three mega-trends associated with the future traveller,” Hong Kong Polytechnic University Professor Kaye-Sung Chon said.

While technology is notably important for the next generation of tourists, its potential is still unclear.

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Andrea Rossi's curator insight, October 3, 2013 4:00 AM

“Technology, well-being and design are the three mega-trends associated with the future traveller,” Hong Kong Polytechnic University Professor Kaye-Sung Chon said.

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Travel innovation and technology trends 2016

Travel innovation and technology trends 2016 | The Insight Files | Scoop.it

Each year, Phocuswright publishes its pick of the top business and technology trends that will affect the future of travel distribution. This edition – supported by Hewlett Packard Enterprise – outlines the game-changing and gaining momentum/pivoting trends of 2016. The Phocuswright trends that define the future of travel distribution include:

 

  • E-commerce and social networks converge.
  • Augmented and virtual reality.
  • Quality digital experiences = customer loyalty.
  • Uberisation of the world.
  • Contextualisation: best when taken with personalisation and customisation.

 

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GfK: Top 10 tech trends for 2016

GfK: Top 10 tech trends for 2016 | The Insight Files | Scoop.it

To help you prepare for future consumer demand, GfK have chosen the ten key Tech Trends they believe will have the most impact on consumer needs and behaviour in 2016 and beyond. Click here to download the infographic.

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Australia lagging behind on mobile bookings

Australia lagging behind on mobile bookings | The Insight Files | Scoop.it

Although more than 82% of Australians are connected, Australia is still lagging behind China, Japan and India when it comes to mobile travel bookings. A new report from travel insights firm PhocusWright showed that Australia is ahead of telecommunications infrastructure and connectivity, but the travel industry is not taking full advantage. Limited mobile-only deals and discounts have left travellers generally satisfied with the avenue of desktop and offline bookings. The report showed three in four Australian travellers researched and shopped online, while only three in 10 did the same thing on mobile. Ever fewer travellers actually booked on mobile - just 11%. Find out more.

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Wifi and 24/7 tech support are now essential to cruise passengers

Wifi and 24/7 tech support are now essential to cruise passengers | The Insight Files | Scoop.it

UK travellers who have never cruised before are inclined to embark on one soon, according to a recent survey of 2,000 adults. The Amadeus survey found that technology continues to grow in importance to the cruiser. 62% of respondents expect 'super fast' wi-fi on board the ship and 30% actually require 24/7 technology support throughout the journey. Among those surveyed, 42% of adults who holiday abroad yet have never cruised would be interested in taking one. A further 30% would consider changing from an all-inclusive land-based package to a similar package at sea - as long as the price and value of the package remain identical. Find out more.

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The influence of technology on travellers

The influence of technology on travellers | The Insight Files | Scoop.it

Technology is increasing - it is now being used for everything during the trip planning process, from searching and booking, to post-travel reviews. The Tourism Review has created an infographic highlighting the influence of technology on travellers, including:


  • The use of technology before travel
  • The use of social media when booking online
  • The use of technology at the travel destination
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Chinese tourism - a case study in technology as a disruptor

Chinese tourism - a case study in technology as a disruptor | The Insight Files | Scoop.it

BofA Merrill Lynch Global Research identifies internet and mobile technology as one of the structural tailwinds driving tourism growth in China. Using proprietary research and third party sources, the research leads with the headline finding that Chinese outbound spend will hit $264 billion in 2019, up from $164 billion in 2012. Meanwhile, the Chinese government wants domestic tourism to be worth $890 billion a year by 2020. Inbound tourism is currently worth $55 billion, but has interestingly 'stagnated.' In addition to visa difficulties, pollution and exchange rates, this rare exception to the tourism growth narrative is based on poor digital marketing. The Chinese underutilise the internet for global promotional purposes. While much of the tourist information is available within China on its own Chinese sites, it is not available to the rest of the world. The report identifies seven factors behind the growth of Chinese tourism:


  1. Increasing wealth and disposable income
  2. Supportive government policies
  3. Infrastructure development and urbanisation
  4. Visa liberalisation
  5. Upside potential from low penetration
  6. Technology to reshape and ease transaction
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What's next in technology, social, and mobile?

What's next in technology, social, and mobile? | The Insight Files | Scoop.it

What's to come in the future of technology? From social media to the virtual reality and wearable technology, there are a lot of exciting things to look forward to. This infographic illustrates the top 10 emerging technology trends not to be missed. Among the trends include the shift of sharing content on social media from text posts and tweets to visual content, including photos, videos and infographics on emerging social networks such as Snapchat, Pinterest, Instagram and Tumblr.

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Digital competence is now determining hotel winners and losers

Digital competence is now determining hotel winners and losers | The Insight Files | Scoop.it

For hotel brands, understanding technology and the surrounding ecosystem is not an upgrade, but a requisite. Firstly, the desktop revolutionised travel bookings and now mobile is revolutionising bookings, forcing brands to develop a strategy. A quarter of travellers who use smartphones during the booking process complete the transaction on a mobile device versus 75% who book via other devices. In an economy where digital escalates the culling process and creates a winner-take-all economy, online competence may be the point of variance that enables a hotel brand to outperform peers. Loyalty programs that use digital as connective tissue, robust digital marketing, and new devices that enhance guest stays will likely be the signals of winners in an increasingly digital market. Click here to download the full report.


Via Olivier P. Soares
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Olivier P. Soares's curator insight, December 8, 2014 6:47 AM

"For hotel brands, understanding technology and the surrounding ecosystem is not an upgrade, but a requisite"

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3 major ways technology is changing the way you travel

3 major ways technology is changing the way you travel | The Insight Files | Scoop.it

Travelling 15, 10, even just five years ago was harder and took more effort than it does today. Thanks to technological advances, specifically with the Internet and mobile devices, the way you travel has changed for the better. Technology is refining our basic travelling methods and has noticeably done so in three ways: holding everything you need in the palm of your hand; offering you better customer service; and targeting you with more relevant information.

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10 key mobile/location-based stats that marketers need

10 key mobile/location-based stats that marketers need | The Insight Files | Scoop.it

The mobile phenomenon is a game-changer for marketers. Mobile proliferation is allowing for more data to access and analyse. It is creating new ways to reach target audiences now that we know where they are (and when they are). Smart devices are allowing for radical new payment systems. And most importantly, they are dramatically impacting how people search, research and shop — both online and in person. To help frame the opportunity, here are some key mobile and location-based statistics that all marketers should be aware of.


Via Soraia Ferreira, Ph.D.
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Marketing and Technology Clashing in the C-Suite

Marketing and Technology Clashing in the C-Suite | The Insight Files | Scoop.it
For the past 20+ years, there may have been no two positions in an organization more disconnected than marketing and technology. Today that is all different. Now the two are working together every day as the tools and applications that drive marketing are being found in the cloud, on mobile devices and in pockets of an organization where the IT department has little to no awareness of their use.

Via Don Dea
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Don Dea's curator insight, September 7, 2014 3:14 AM

As the technology use case evolves, it has become almost impossible for the IT team to control the use of company assets let alone people’s own devices.

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The future of travel: eight things you need to know

The future of travel: eight things you need to know | The Insight Files | Scoop.it

Futurist Dr Graeme Codrington claims the key word for the travel industry today is "uncertainty", and that no one knows what is going to happen next.

Speaking at the ABTA travel convention, Codrington said that businesses must get their heads around the upcoming trends and the causes of disruptive change happening to consumers across the globe, or they will become extinct.

1. Everything you do is replaceable

"There is more computing power in your smartphone than NASA used to get Neil Armstrong to the moon. If your business is going to be successful in the next five years you need to focus your energy on what smart devices are doing to our world. If your business is not getting more digital more mobile, more connected, more networked; if you're not always on and if you're not using big data to become more intelligent, then you are falling behind. This is your only possible future, everything else you do is replaceable."

2. You can no longer compete based on your product

"Every institution, from the Roman Catholic church to Manchester United, all the way down to the definition of family, is changing. Regulators, having seen what happened in the financial services industry and having seen the devestation caused by the economic recession, are now looking at all industries that deal with people's money.

"Regulators want push more transparency and even without them, [the need for] transparency is there. You can no longer compete with [other businesses in your sector] based on your product, because your customers can check, in an instant, everything that everyone else is saying about your business - and they will be less likely to trust you rather than anybody else in their network."

 

Find the rest of the 'Things you need to know' here: http://www.marketingmagazine.co.uk/article/1217192/future-travel-eight-things-need-know

 

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WorldWideExperience's curator insight, November 6, 2013 9:47 AM

Smart marketing always works