The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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How technology is affecting the way we travel

How technology is affecting the way we travel | The Insight Files | Scoop.it

New technologies have transformed the tourism and travel industry, affecting and changing every aspect of a trip, from how consumers choose a destination, to how they got there, and how they interact with their surroundings. Immersive video and virtual and augmented reality are making travel more enticing, and uncommon destinations more approachable.

 

  • Through VR experiences, destinations, hotels, airlines and other players in the hospitality space can entice travellers by letting them explore and deeply understand what they may experience.
  • Augmented travel has the potential to create increased exploration on a micro level.
  • Translation technology is creating new lines of communication and eliminating language barriers.
  • The ubiquity of sharing economy platforms is fuelling travellers' confidence and allowing them to be more exploratory.

 

Machine learning, VR, AR and the sharing economy are transforming the ways people move about their neighbourhoods, expanding the destinations that travellers seek to visit and enhancing the level at which they engage with their surroundings. Find out more.

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Ralph Delius's curator insight, March 24, 1:36 PM
Technology affects everything else so it makes sense that it affects the way we travel.
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5 social media and tech trends you need to know about

5 social media and tech trends you need to know about | The Insight Files | Scoop.it

Travel PR specialists Klick Communications deliver the latest in travel technology and the ever-changing social media scene. Among the highlights:

 

  1. Taco Bell's Snapchat lens shatters record.
  2. Twitter says users now trust influencers nearly as much as their friends.
  3. 360 photos are coming to your Facebook news feed.
  4. Items from your shopping cart may start showing up in your Instagram feed.
  5. Instagram's analytics will offer audience demographics, post impressions, reach and more.

 

Find out more.

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Passengers want more technology and control along their journey

Passengers want more technology and control along their journey | The Insight Files | Scoop.it

Many airline passengers want to use technology to ensure they have more control over their journey, International Air Transport Association (IATA), the global airline industry group, reported in a recent traveller survey. The data mirrors the trend elsewhere, with passengers under age 45 generally preferring technological solutions over a human touch. IATA, which interviewed 7,000 travellers from 140 countries for its annual survey, found travellers younger than 24 value on-board Wi-Fi more than any other factor, while travellers between 25 and 44 are most interested in receiving timely e-notifications from airlines on flight and baggage status. Travellers older than 45 said they valued service from aircraft crews more than anything. Find out more.

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Top technology trends for tourism in 2015

Top technology trends for tourism in 2015 | The Insight Files | Scoop.it

The rapid technological advancements in people's lives will make domestic leisure tourism witness huge transformations in 2015. The decreasing use of traditional sources of information and increasing consumer expectations will bring several challenges in a number of business sectors. In the forthcoming year, leisure trips will experience significant impacts due to mobile devices becoming an essential element of holidays and travel plans. Among the tourism trends for 2015 is the growing popularity of last minute bookings due to falling financial security creating a need for last minute trip facilitating services at a discounted price. Click here to view the complete list of trends.

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