In what it claims is an industry first social media strategy, Tourism Northern Territory (NT) has recruited three Australian Instagram giants to showcase the Red Centre using the platform’s hyperlapse video function. The 'Hypermeet' campaign is set to promote Alice Springs as the gateway to the Red Centre via participating influencers with a combined following of more than 175,000 and a Google Plus following of 1.3 million. The trio are already avid users of Instagram's hyperlapse app, which allows influencers to accelerate up to 45 minutes of footage into a 15-second video clip. All three instagrammers have begun a six-day journey from Alice Springs to Kings Canyon and Uluru, where they will continue to shoot and upload their hyperlapse content. Tourism NT's executive director of marketing has said that leveraging video content is a strategic priority for Tourism NT, with timelapse and hyperlapse content aligning with Tourism NT's overarching strategy and assisting in conveying the territory as an active holiday destination.