The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Tourism Research Australia: 12 Stats of Christmas

Tourism Research Australia: 12 Stats of Christmas | The Insight Files | Scoop.it

Tourism Research Australia has released an infographic highlighting some interesting statistics of visitor experiences in 2015-16. Among the statistics:

 

  • 49 million visitors went to the beach on their trip in 2015/16.
  • 1.6 million visitors went whale or dolphin watching.
  • 8.1 million visitors went to a winery, 1 million of which were international visitors.
  • 800,000 international visitors had an Indigenous cultural experience.
  • 12 million visitors stayed in camping or caravanning accommodation.
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Nine strategies to win China travel industry

Nine strategies to win China travel industry | The Insight Files | Scoop.it
By 2030, 49% of all passenger traffic globally will be within Asia-Pacific or between the region and the rest of the world. China travel is booming!
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Melbourne revealed as top dream holiday destination for Australians

Melbourne revealed as top dream holiday destination for Australians | The Insight Files | Scoop.it
Melbourne has topped the Australians holiday dream list, and is also the most visited destination by holidaying Aussies according to the latest Roy Morgan research.
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Gaming and Gamification in tourism: best practice report


Via Soraia Ferreira, Ph.D.
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Reaching ecotourists: social media reveals divide between current marketing strategies and consumers

Reaching ecotourists: social media reveals divide between current marketing strategies and consumers | The Insight Files | Scoop.it

"While most ecotourism news focuses on the efforts of large hotels to manage their impact on the environment, travelers interested in environmentally conscious travel are more likely to seek out more immersive experiences."

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Geek Girl Travel's curator insight, March 27, 2014 12:34 AM

You can pamper yourself and still be eco friendly.

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Deloitte: Tourism among 'Fantastic Five' growth industries set to replace mining in contribution to GDP

Deloitte: Tourism among 'Fantastic Five' growth industries set to replace mining in contribution to GDP | The Insight Files | Scoop.it

"Deloitte Access Economics has named tourism one of its ‘Fantastic Five’ growth industries over the next 20 years. This comes shortly after the ABS data revealing that 75% of Australian internet users have bought products online, with the most popular types of purchases being travel, accommodation, and tickets."

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big ben's curator insight, March 27, 2014 12:04 PM

Tourism one of the "Fantastic five" growth industries over the next 20 years. 

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Domestic tourism not slowing -

Domestic tourism not slowing - | The Insight Files | Scoop.it

Australia has experienced a revival in domestic tourism. Domestic travel in Australia posted positive growth figures last financial year, according to new research results.

The Tourism & Transport Forum (TTF) said there has been a revival in domestic tourism, given the results of the latest National Visitor Survey from Tourism Research Australia. Domestic overnight trips increased 2.6 percent, while visitor nights were up 3.3 percent year-on-year for the 2012-13 financial year. Overnight visitor expenditure rose 3.2 percent to AU$51.4 billion over the same period.

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Is your airport ready for the connected traveller?

Is your airport ready for the connected traveller? | The Insight Files | Scoop.it

The 11th edition of the Airport IT Trends Survey looks at data for 2014 and beyond. The survey reveals how airports are rising to the challenge of meeting the expectations of the connected traveller, including topics such as IT investment, mobile apps and business intelligence. Notably, 50% of airports provide flight updates via mobile, with 66% of airports forecast to provide mobile alerts to passengers for travel disruption over the next three years. Additionally, by 2017 89% of airports will be using business intelligence analysis to conduct Airport Service Quality Analysis.

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Visiting friends and relatives a strong influence on destination choice for Asian-born Australians

Visiting friends and relatives a strong influence on destination choice for Asian-born Australians | The Insight Files | Scoop.it

"It's no secret that Australia is a multicultural country, with a sizeable chunk of its population having been born in Asia. But does our country of birth influence our holiday choices?"

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TripAdvisor Travellers' Choice Awards 2014: Australian War Memorial our top attraction

TripAdvisor Travellers' Choice Awards 2014: Australian War Memorial our top attraction | The Insight Files | Scoop.it
TripAdvisor®, the world’s largest travel site*, today announced the winners of its Travellers’ Choice TM awards for Attractions, highlighting the top landmarks and parks around the globe.
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Tourism Australia explores news-style content, virtual reality

Tourism Australia explores news-style content, virtual reality | The Insight Files | Scoop.it
The CIO and CMO of Tourism Australia have joined forces to develop innovative storytelling aimed at bringing more visitors to Australia.
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Shaping the future of travel: macro trends driving industry growth over the next decade

Shaping the future of travel: macro trends driving industry growth over the next decade | The Insight Files | Scoop.it

"Amadeus IT Group have commissioned a landmark report by Oxford Economics entitled Shaping the Future of Travel. Macro trends driving industry growth over the next decade.


Since the beginning of the global financial crisis the travel industry has faced significant challenges, many of which are only now beginning to abate. As the global economy emerges from the grip of recession the time is right to reflect on what the next 10 years are likely to bring and importantly, where pockets of opportunity and growth exist for our industry."

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Geek Girl Travel's curator insight, April 8, 2014 10:22 AM

The travel industry has been through quite the upheaval, but things re looking up!

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TripAdvisor survey reveals interest in travel to Australia on the rise

TripAdvisor survey reveals interest in travel to Australia on the rise | The Insight Files | Scoop.it
A TripAdvisor survey has revealed the world’s largest and fastest growing markets are showing interest in visiting Australian holiday destinations.
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PATA launches survey on young Asian travellers

PATA launches survey on young Asian travellers | The Insight Files | Scoop.it

"The rise of Asian economies and the associated boom in international travel is grabbing the attention of the global travel and tourism community. The way young consumers plan, book and experience travel today offers destinations and businesses a valuable insight into how families, business travellers and seniors will travel in the future."

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