The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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State of the industry: 2015-16

State of the industry: 2015-16 | The Insight Files | Scoop.it

The State of the Industry 2015-16 report has been officially released, and it shows that international and domestic visitors contributed a record $116.7 billion to the Australian economy, creating new jobs and reconfirming tourism's status as a super growth sector. The report confirms that 2015-16 was a record year for Australian tourism and it's going to keep tracking nicely, with the report predicting total tourism spend forecast to reach $162 billion by 2020-21. The report reconfirms positive growth across all major Australian markets against their Tourism 2020 targets including: expenditure, visitation, aviation, accommodation and labour force. China continues to lead market growth and encouragingly is 98% of the way towards its 2020 expenditure target of $9 billion annually. Click here to download a summary report.

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Chinese Visitor Dispersal in Australia

This research project was undertaken by Tourism Australia in conjunction with Tourism Research Australia, and funded by the Asian Marketing Fund. The purpose of this project was to identify the key characteristics of Chinese FITs using data from the International Visitor Survey (IVS) from 2011 to 2013. In this study, FITs were defined as those visiting for leisure (holiday or visiting friends and relatives), not on a group tour and without package inclusions. Only Chinese FIT visitors who entered Australia via Sydney or Melbourne gateways were used in this survey, representing 36% of all short-term leisure arrivals from China. In summary, Chinese FITs most likely to disperse to regional areas display the following characteristics:


  • Holiday as their primary purpose
  • First time visitors to Australia
  • Aged 25 to 34 years
  • Travel group comprising of friends or relatives


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Tourism Research Australia: Local Government Area Overviews

Tourism Research Australia: Local Government Area Overviews | The Insight Files | Scoop.it

Tourism Research Australia (TRA) has released the latest profiles for over 200 Local Government Areas, with the most current data being drawn from TRA's International Visitor Survey and National Visitor Survey, in addition to demographic and business data sourced from the Australian Bureau of Statistics. Local Government Area tourism profiles were first developed in 2007 to assist industry and Government decision making and to identify and support investment opportunities, particularly in regional Australia. Profiles are provided for international travel, domestic overnight travel and domestic day travel. Other data includes the top international markets, and demographic and business data. Click here to download the reports.

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Domestic spend tops $53 million

Domestic spend tops $53 million | The Insight Files | Scoop.it

Despite a strong swell in Australian travellers heading overseas during the 12 months ending September 2014, Tourism Research Australia says the falling value of the Australian dollar against other currencies should prove the catalyst for turnaround in domestic holidays. Recent figures reveal that domestic overnight spend and trips rose 4% and 5% respectively to $53.7 billion and 79.7 million. While growth is largely due to Australia's VFR traffic, increases are tipped for domestic holiday visitation. This will likely happen as the Australian dollar continues to fall, making overseas travel more costly than it has been in the last few years. Click here to download the full report.

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Understanding passenger expectations and requirements of regional airports

Understanding passenger expectations and requirements of regional airports | The Insight Files | Scoop.it

Tourism Research Australia (TRA) and Tourism Western Australia contracted Metrix Consulting to research the expectations and requirements or regional airport users in Sydney and Melbourne, and the likelihood of those airport users visiting the South West region in Western Australia. The findings will provide key Government stakeholders and industry with guidance on how to adapt to the needs and wants of potential customers. This will ensure conditions are optimal for the commencement of direct flights from Australia's east coast to the South West region of WA. Findings from this research will also be applicable to other regional airports in Australia. Find out more.

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Domestic overnight tourism reaches an all-time high

Domestic overnight tourism reaches an all-time high | The Insight Files | Scoop.it

Domestic overnight tourism has reached an all-time high in 2014 with overnight trips up 7% to 81 million, visitor nights up 9% to 309 million nights and overnight spend up 6% to $54 billion according to the latest National Visitor Survey domestic tourism results. The December 2014 quarter NVS domestic tourism results, released by Tourism Research Australia, also showed that the Visiting Friends and Relatives and business sectors have recorded the strongest growth in 2014 with visitor expenditure up 5% and 16% respectively. Click here to find out more.

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Australia's tourism business landscape

Australia's tourism business landscape | The Insight Files | Scoop.it

Tourism Research Australia has released a new report, which conducts an examination into the health of Australia's tourism industry. Tourism constituted approximately 13% of the total 2.1 million businesses in Australia in June, 2013, with 95% of tourism businesses being held by self-employed, micro and small businesses. 80% of tourism businesses were located in the states of New South Wales, Victoria and Queensland. Overall, 38% of tourism businesses were located in regional areas, generating 44% of total tourism revenue in 2012-2013. Click here to read the full report.

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Australia so hot right now

Australia so hot right now | The Insight Files | Scoop.it

International visitors have cemented their importance to the Australian economy with arrivals at record levels and trip spend increasing to a record $30.7 billion for the year ending September 2014. The latest results from the International Visitor Survey reported arrivals jumped to record levels, with 8% growth to 6.3 million and overnights up 3% to 221 million, mostly driven by leisure travellers to Australia. Holidaymakers to Australia's shores increased 9% to 2.8 million, with nights up 1% to 74.1 million and spending $12.3 billion collectively, up 11% year-on-year. The VFR market also saw gains, with 1.7 million travelling to Australia to visit friends and family and spending $5.1 billion during their stay, which was up 14% to 49.5 million nights. Click here to download the full report.

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