Victoria, this is your new brand. "The Big V" was unveiled this week by the Premier as the unifying brand to sell Victoria to the world. The branding was designed by advertising agency Ogilvy Australia as part of a marketing and advertising campaign that Premier Daniel Andrews estimated could cost up to $20 million. The Premier said the branding was about finding a new way to sell Victoria's strengths, representing a fundamental shift in attracting investment, improving services and creating jobs. This will be the state's corporate brand, used when bidding for trade and investment, tourism and major events. Find out more.