The Insight Files
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Consumer trends and news curated by Tourism Australia
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Tourism boards admit large effort needed for relevancy in digital world

Tourism boards admit large effort needed for relevancy in digital world | The Insight Files | Scoop.it

The role and operations of tourism boards have changed massively in recent years as they continue to figure out their position in the travel foodchain. In a recent poll and analysis of 61 tourism boards around the world by Trekksoft, nearly three-quarters claim it takes "a lot of effort to stay digitally relevant" in the industry. This is despite, according to the research, more than half of their budgets being spent on digital activities. Just 9 per cent claim to have a "cutting-edge digital strategy," with 9 per cent admitting to being behind the rest of the industry and 55 per cent stating that they "try their best." Experiences are considered by over half as a vital component of a digital strategy. Find out more.

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Social media trends for tourism boards

Social media trends for tourism boards | The Insight Files | Scoop.it

This presentation, which was given by Skift data analyst Joyce Manalo at the 2014 Social Media Tourism Symposium in Nashville, TN, benchmarks 2014 social media activity among DMOs, highlights which metrics matter on social media, and examines several practical case studies from Tourism Boards across the world. Tourism Australia's social integration of its Restaurant Australia campaign has been included as a case study of the social media competitive landscape. Click here to download the full presentation.

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