Social media trends for tourism boards | The Insight Files |

This presentation, which was given by Skift data analyst Joyce Manalo at the 2014 Social Media Tourism Symposium in Nashville, TN, benchmarks 2014 social media activity among DMOs, highlights which metrics matter on social media, and examines several practical case studies from Tourism Boards across the world. Tourism Australia's social integration of its Restaurant Australia campaign has been included as a case study of the social media competitive landscape. Click here to download the full presentation.