The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Watch Tourism Australia's Industry Briefings

Watch Tourism Australia's Industry Briefings | The Insight Files |

The presentations from Tourism Australia's Industry Briefings, held in ACT, Tasmania, Victoria, Adelaide, Sydney, Perth and Margaret River, are now available for viewing on Tourism Australia's website. Some of the topics discussed at the briefings included:

  • Capturing the world's growing appetite for travel
  • Insights into Tourism Australia's consumer marketing
  • Tourism Australia's international activity
  • Working with Tourism Australia
  • Updates from various State and Territory Tourism Organisations

Click here to watch the presentations.

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Destination Australia Conference

Destination Australia Conference | The Insight Files |

The inaugural Destination Australia Conference is coming to the Ivy in Sydney on March 17, 2015, looking into Australian tourism on the global stage and how to better reach travellers. The conference will focus on how we can attract more high-yielding international visitors to Australia to grow the tourism industry and boost business. The Conference is targeted to decision makers in tourism-related businesses that are actively marketing Australia to international leisure and business travellers. The Conference's objectives are:

  1. Outline the current global outlook for tourism focusing on significant mid-term demographic and economic trends that offer particular opportunities for Australia.
  2. Share consumer insights for Australia's highest volume and highest yielding international markets, explaining Tourism Australia's marketing campaigns for the year ahead.
  3. Showcase examples of innovation in marketing and trends in tourism including new technology, data mining/big data, methods for content creation, changing distribution models, good design and personalised content.

Click here to register for the event.

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The future of Chinese travel

The future of Chinese travel | The Insight Files |

IHG has released a report detailing Chinese travel trends over the next decade. The report presents some interesting findings:

  • Annual arrivals from China will total nearly 97 million by 2023.
  • 88 million Chinese households will be able to travel overseas by 2023.
  • In the next decade, over 60 million Chinese households will cross the annual income threshold of $35,000, at which point international travel becomes more affordable.
  • Cities are the primary destinations for Chinese outbound travellers, with 85% heading for major cities around the world.
  • Nearly 95% of total Chinese outbound travel spending is received by major global cities.
  • Destinations with easier access, including simpler visa policies will gain most.

Three key trends in Chinese travel will emerge over the next decade:

  1. Chinese demand for long-haul travel will experience huge levels of growth.
  2. Chinese travellers will mix business with leisure.
  3. Chinese travellers will spend more during overseas trips.

Click here to download the report.

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