From coast to coast | The Insight Files |

Coastal experiences are a significant driver of tourism in Australia, with some of the most pristine and high-quality beach offerings worldwide. A recent study conducted by Tourism Australia across 15 key tourism markets revealed that 20% of consumers rate spectacular coastal scenery as among the top five most important factors when choosing a holiday destination, with 18% valuing great swimming beaches. Remarkable scenery was found to be the most highly valued element across all markets with the exception of India, followed by visiting sites of historical, cultural or religious significance, engaging with nature first-hand and visiting World Heritage status areas. Tropical islands and beaches constituted the most popular type of world-class natural environments, aligning with some of Australia’s core coastal offerings. For more information, visit