The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Selling tours in the age of online travel

Selling tours in the age of online travel | The Insight Files | Scoop.it

The Travel Corporation, with its portfolio of more than 25 brands, takes nearly two million travellers around the world annually on guided holidays, luxury river cruising and youth travel. Despite being a specialist in guided holidays with fairly prominent brands, including Trafalgar, Insight Vacations, Brendan Vacations, Uniworld Boutique River Cruise Collection, Contiki Holidays, and Evan Evans Tours, the Travel Corporation historically has had trouble getting the major online travel agencies to promote its wide variety of tours. Skift recently interviewed The Travel Corporation CEO to talk about his views on the uphill battle to get online travel agencies to sell his tours, recent merger and acquisitions as well as his sceptical view on the wisdom of consumer advertising. Find out more.

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Tours versus independent travel

Tours versus independent travel | The Insight Files | Scoop.it

There's been a quiet revolution in the way we travel. Tours now cater to those wanting unique experiences without the hassle, writes a converted Brian Johnston. Coach tours have changed over the last decade in the same way as cruising: more luxurious, more varied, and appealing to an increasingly wider range of people. As a result, passenger numbers are booming. This article lists eight reasons to try and convert those who might never have considered joining a coach tour:


  1. The people - friendships are made in the back of a coach.
  2. Spice of life - you might be surprised at some of the destinations and travel styles on offer by coach, including some being themed on food, wine, photography or jazz.
  3. Getting involved - contemporary coach tours place more emphasis on participation than observation.
  4. Upmarket forces - top-range coaches can cost most than $400,000 and have facilities to match.
  5. Money matters - big tour companies use their buying power to get special deals from airlines, hotels and service providers.
  6. Free wheeling - not having to drive.
  7. Independence days - you won't spend as much time on the coach as you might think.
  8. Flexi time - consider how much time you might save when you leave the organisation to someone else.
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