Is video changing the social media landscape? | The Insight Files |

Social media data from 2014 tells a story about the growing importance of video, for companies like Amazon as well as social networks. Shareholic has released data summarising social referral traffic throughout 2014, helping illustrate how online video is redefining how social networks conduct their business. YouTube saw a decrease in referrals of 65.49% during the fourth quarter of 2014, and Facebook's video efforts may go some way to explaining that dip.

Among Shareholic's main findings include:

  1. Facebook drives one-quarter of overall traffic.
  2. Pinterest hit its plateau.
  3. The six remaining platforms make up less than 2% of total web traffic. These include Twitter, StumbleUpon, Reddit, Google Plus, LinkedIn and YouTube.

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