U.S. travellers on sustainability and brand transparency | The Insight Files | Scoop.it

Some 105.3 million U.S. leisure travellers, or 60 percent of all leisure travelers in the U.S., say that they are "sustainable travellers" — those concerned with how their travel impacts everything from a destination's local economy to the environment. This is according to a new study from Mandela Research, a firm that studies unfamiliar or controversial data and trends in the travel industry. The study also found that, ironically, 64 percent of its survey respondents were unsure of what sustainability means when unaided by destinations. Find out more.