The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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How to sell multigenerational travel

How to sell multigenerational travel | The Insight Files | Scoop.it

While much has been said about the power and importance of Millennials as a driving force in travel sales, there is plenty to be gained by focusing on the other end of the spectrum as well. Baby Boomers and mature travellers are growing in both numbers (at twice the overall population growth rate, in fact) and influence. According to the U.S. Census, there will be 80 million grandparents by 2020, accounting for nearly one in three adults. In addition, these grandparents are widely expected to work longer, have higher incomes, and spend more on discretionary products and services than their predecessors. They, more so than parents (35% vs. 25%), are inclined to pay for multigenerational trips to help family members enjoy a holiday they otherwise could not afford. And as the number of grandparents continues to increase—this demographic segment is growing at twice the overall population growth rate—multigenerational travel will also continue to grow. Click here to read more.

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What's ahead in cruising?

What's ahead in cruising? | The Insight Files | Scoop.it

Travel Agent Central asked cruise industry executives and travel agency personnel about their perspective on cruise trends and the outlook for 2015. Amongst the reported trends include:


  • The launch of new ships contributing to marketing place buzz
  • The growing number of overnight calls by cruise lines pointing to more overnights in port
  • Continuing demand for luxury cruise travel, with strong demand for both traditional luxury products and luxury suites on contemporary brands
  • The growing value of travel agents due to information overload which tends to occur when consumers try and make a cruise booking themselves
  • A growing need for new communications strategies in light of 75% of travellers now using smartphones
  • New, exotic options becoming highly appealing to experienced cruisers
  • Stronger supplier support amidst a changing marketplace
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Patrick Wallace's curator insight, February 18, 2015 8:46 AM

Travel Agent Central asked cruise industry executives and travel agency personnel about their perspective on cruise trends and the outlook for 2015.