The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Why travellers are returning to travel agents

Why travellers are returning to travel agents | The Insight Files | Scoop.it

A flood of data has travellers — especially Millennials — seeking out real people to help them find their way. People today want hand-picked ideas for their particular tastes and interests. So they are returning to travel agents, relying on their expertise to do the research, the comparing, the vetting, the suggesting of the right place, the right time, the right price and so forth. The travel and hospitality marketing firm MMGY found that in 2015, 18% of travellers worked with a travel agent, a 50% jump on the previous year. Based on a survey of 14,000 households, the American Society of Travel Agents reports that it is currently seeing the highest numbers in three years for consumers booking through travel agents. Find out more.

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Do millennials use travel agents?

Do millennials use travel agents? | The Insight Files | Scoop.it

Are travel agents still relevant for a generation that grew up with the likes of Expedia, Skyscanner and other online travel booking websites? According to a new survey, it’s a definitive yes! According to MMGY Global's Portrait of the American Traveller, the most online generation is also the group most likely to use a travel agent. The report found that 28% of millennials surveyed had used a travel agent in the past 12 months, compared with 15% of Gen X consumers, 13% of baby boomers and 21% of mature-aged consumers. Interestingly, the same report found that the millennial generation were by far the most knowledgeable consumers of the pack. Find out more.

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Travel habits of millennials: only 10% used a travel agent last year

Travel habits of millennials: only 10% used a travel agent last year | The Insight Files | Scoop.it

This year Skift has conducted a series of consumer surveys at regular intervals probing the various travel habits of American millennials. The millennials are not one-size-fit-all and brands across the spectrum are trying to figure out various nuances in their consumer behaviour. Notably, only about 10% of millennials said they have used a travel agent to book a leisure trip in the last 12 months. A full 84% of American millennials haven't used a travel agent at all. Interestingly, the younger millennials (18-24 year olds) have used travel agents more in the last 12 months than the older 25-34 year old millennials: 13.3% versus 7.7%. This online survey was administered to over 750 members of the U.S. adult internet population, in the age range of 18-34, in the last week of December 2014, through Google Consumer Surveys. Click here to read the rest of the study's findings.

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Millennials travel more, but spend less...for now

Millennials travel more, but spend less...for now | The Insight Files | Scoop.it

Millennials are travelling more often than older travellers—creating a huge opportunity for travel agents, according to PhoCusWright. Eighteen to 34-year-olds have the highest incidence of leisure travel across all age groups, with 66% of millenials considering travel to be a very important part of their lifestyle. Not surprisingly, though, millennials were found to spend less on their travel than older travellers. Older travellers spent an average of $3,381 on leisure travel in 2013 while millennials spent just $3,217. Millennials also book primarily online, while older travellers prefer to go direct to suppliers’ websites. However, more millennials, 6%, book air tickets through travel agents than older travellers, 3%. 


Via Maria Cristina Terenzio
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Australia targets youth travellers -

Australia targets youth travellers - | The Insight Files | Scoop.it

Tourism Australia has brokered a multi-million dollar deal with retailer STA Travel to encourage youth travel from Australia’s leading inbound tourism markets.

The three year AU$9 million Memorandum of Understanding (MoU) will assist in promoting travel to Australia from key international markets including the United Kingdom, France, Germany, the United States, Japan and Singapore.

Tourism Australia and STA Travel recently collaborated on the ‘Best Jobs in the World’ competition, resulting in sales increases of STA Travel youth holiday packages to Australia.

“Up to now, most of our major strategic marketing agreements have been with airlines, so this deal marks a significant and very positive step towards broadening the international marketing and distribution of Australian holidays,” Tourism Australia managing director Andrew McEvoy said.

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Andrea Rossi's curator insight, September 24, 2013 2:31 AM

"Tourism Australia has brokered a multi-million dollar deal with retailer STA Travel to encourage youth travel from Australia’s leading inbound tourism markets."

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Travellers putting trust in agents

Travellers putting trust in agents | The Insight Files | Scoop.it

A report by SureSave reveals there has been a 15 per cent jump in travellers using agents as a method of booking travel and purchasing travel insurance since 2012. More than 70 per cent of Australians view agents as a trusted source of travel and safety advice, according to the SureSave 2016 Travel Insurance Index. The findings also show that 36 per cent of Australians booked their last overseas leisure trip with a travel agent, either in-store or over the phone, making it the most popular method of booking travel in Australia. Find out more.

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Is booking direct the new travel agent?

Is booking direct the new travel agent? | The Insight Files | Scoop.it

According to SureSave, who surveyed more than 1000 Australian-based travellers, travellers are seeking guidance from the experts and not the internet. In the last two years, the number of travellers who view agents as a trusted source of safety and travel advice has jumped dramatically to 73%, representing a 16% increase. Australians love to travel and statistics show they are continuing to take more overseas trips, but with an increasing number of safety and security threats internationally, a growing number of Australian consumers are relying on the expertise of agents to provide assistance when planning their next holiday. On the opposite end of the spectrum, Finder.com.au conducted a price comparison of how travel insurance prices vary between airlines, travel agencies and direct bookings, with the latter offering the most favourable prices.

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Travel agent industry executives argue that agents are coming back

Travel agent industry executives argue that agents are coming back | The Insight Files | Scoop.it

Two decades after online travel agents and travel supplier websites decimated the storefront travel agent industry, 2015 could mark a turning point signalling a shift in consumer behaviour. According to the American Society of Travel Agents and Liberty Travel, agent bookings are on the rise as more travellers are seeking high-touch service in their stressful lives. Additionally, the abundance of information online may be contributing to the shift, with consumers seeking a professional guide to make sense of it all. Many consumers desire insider information about a destination from a person who knows the destination well. The biggest problem for ASTA and the agency model in general, continues to be the consumer belief that there's a significant mark-up in price when booking travel with an agent. Click here to learn more about the value of travel agents to the consumer.

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Adelaide to host Corroboree Europe - News & Media - Tourism Australia

Adelaide to host Corroboree Europe - News & Media - Tourism Australia | The Insight Files | Scoop.it
Adelaide will host one of the world’s most important gatherings of travel agents next year.Tourism Australia has just announced in the UK that Adelaide will – for the first time – be the host city for Corroboree Europe from April 26 to 29, 2015.
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