Travel Portland CEO on acting like a first-tier destination | The Insight Files |

Portland might not actually be a first-tier city in terms of population and urban infrastructure, but Travel Portland CEO Jeff Miller says the destination marketing organisation acts like it anyway. Part of that includes developing the city's international visitor base, with the DMO projecting a 21% increase in international arrivals for 2015. Portland is also contracting Airbnb to create destination guides with local neighbourhood content supplied by Airbnb hosts. From a tourism standpoint, Portland is one of those emerging U.S. cities hitting above its weight, with a very distinct identity and hip character, which embraces the iconic American Western spirit of individualism and self-reliance, updated with a Millennial mindset. Find out more.