The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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The most Googled travel questions of 2016

The most Googled travel questions of 2016 | The Insight Files | Scoop.it

Australians are pretty decent when it comes to geography, especially when compared to Americans. But according to Google, we still have much to learn. This article outlines the five most common 'where is..?' queries put to Google last year.

 

  1. Where is Brussels?
  2. Where is Bora Bora?
  3. Where is Rio?
  4. Where is Malta?
  5. Where is Perth? During 2016, Perth was one of the most popular search terms to be put to Google by Australians!

 

Find out more.

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Ten tips for travel search marketing

Ten tips for travel search marketing | The Insight Files | Scoop.it

Both leisure and business travellers use the web for researching travel plans. Therefore, search marketing plays a hugely important role in defining how and where travellers are going to learn about destinations and products. Yet in the maelstrom of recent years, when many have questioned how important Google can still be given its own entry into travel search through Hotel Finder and Google Flights, many of the tactics have fallen by the wayside. Hanapin Marketing, a UK-based agency which works with a number of travel and tourism brands, has produced a handy, back to basics guide to search marketing in the travel industry.

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The Importance of Traveller Reviews

The Importance of Traveller Reviews | The Insight Files | Scoop.it

In a bold move that underscores the importance of online consumer reviews, Wyndham Hotel Group today will announce that it's officially inviting guests to review its hotels on TripAdvisor.

 

Last week, Wyndham put in place software from TripAdvisor that automatically sends Wyndham's online customers across its 15 brands a link inviting them to review their hotel after they've completed their stay. The company's brands include Wyndham, Howard Johnson, Ramada, Days Inn and Super 8.

 

Wyndham Hotel Group CEO Eric Danziger tells Hotel Check-In that management decided it was time to embrace consumer reviews in a new way for three reasons: Travelers have an insatiable appetite for online reviews, reviews can influence hotels to correct problems, and Wyndham says providing easy access to reviews has already translated into greater bookings.

 

When Wyndham's websites added the familiar TripAdvisor logo, star rating and review link earlier this year, he says, bookings jumped by 30%.

 

Read more: http://www.usatoday.com/story/hotelcheckin/2012/10/09/wyndham-tripadvisor-consumer-reviews/1622111/

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Over half of all travel-related searches are for hotels

Over half of all travel-related searches are for hotels | The Insight Files | Scoop.it

Travellers are mostly looking for information and inspiration about hotels and destinations, rather than air tickets, when using search engines such as Google. Research from guest feedback platform TrustYou found that 57% of consumers search for hotels, 49% are looking for a destination, and almost a third are searching for a combination of both. But the power of a brand is less strong than what hotels are hoping for, with just 20% of consumers saying they are likely to click on a hotel's website link when it appears in a hotel listing on Google. The survey results for US consumers showed that hotels remain the primary accommodation type for users of search engines, at least initially. Find out more.

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Interview: The Puppet Master Pulling the Strings of Google Travel

Interview: The Puppet Master Pulling the Strings of Google Travel | The Insight Files | Scoop.it
Richard Holden, who heads Google's product teams in travel, likes the company's progress, and now is focused on filling gaps in flight and hotel content.
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Mobiles and iPads wade in to the heart of travel search: discovery and inspiration | Tnooz

Mobiles and iPads wade in to the heart of travel search: discovery and inspiration | Tnooz | The Insight Files | Scoop.it

Remember just a few years back, before Apple decided we all needed a mobile-laptop hybrid and connecting to the web via a device was a rubbish user experience at best?

 

Nostalgia – for a moment.

 

Since then mobiles and tablets have made their presence felt in various parts of the travel purchase funnel, with all manner of apps arriving on the scene, often at the search and booking end of the cycle.

 

But some data released from 101Holidays over one million visits has shown that non-desktop or laptop devices are accounting for a third (A THIRD) of traffic.

 

This is a massive jump from previous years.


Read more at http://www.tnooz.com/2012/09/28/news/mobiles-and-ipads-wade-in-to-the-heart-of-travel-search-discovery-and-inspiration/#46J6FRDVpmBPBtGz.99

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