The Insight Files
72.7K views | +8 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

One in five Aussies has no plans to take a holiday

One in five Aussies has no plans to take a holiday | The Insight Files | Scoop.it

New data from Roy Morgan Research has shown that 3.6 million Australians have no plans to take a holiday in the future, constituting 18.3% of the overall population. Meanwhile 14.1 million Australians intend to take a trip in the next 12 months - 72.4% of the population. Of those, almost half plan to depart in the next three months, with nearly 20% to head off within the next three to five months and 17.8% in six to 12 months. Certain sectors of the Australian population were found to be noticeably less likely than average to be planning a trip of any kind. Nearly one-third of Australians aged 65 or over and 27.3% of single parents don't have any holiday plans at all. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Adventure tourism - the next travel sector on the rise

Adventure tourism - the next travel sector on the rise | The Insight Files | Scoop.it

According to this article from Travel Weekly, adventure travel is the next travel sector on the rise, on the back of the increasing popularity of luxury travel and food and wine tourism. The estimated market size has surpassed a quarter of a billion dollars in Australia, and is forecast to grow alongside vast campaigns from Tasmania and the Sunshine Coast. According to Tim Lewis, Director of the Adventure Travel Expo, the adventure travel market is constantly evolving. "New segments are emerging according to stronger demand from food lovers, solo women travellers, eco ambassadors and backpackers looking for a better selfies! As more people immerse themselves in destinations with the intention of conquering a dirt trail by foot or bicycle, jumping off waterfalls or diving among sharks, it is less about age, background or income and more about motivation, self-fulfilment and living life." Find out more.

more...
Ankit Jaini's curator insight, November 17, 2015 4:16 AM

Yep! So, where's your next adventure?

Jason Bent's curator insight, November 20, 2015 9:45 AM

Le tourisme d'aventure évolue constamment. L'article déboulonne certains mythes et présente quelques tendances à ce sujet.

Scooped by Tourism Australia
Scoop.it!

What travel brands need to know about content marketing

What travel brands need to know about content marketing | The Insight Files | Scoop.it

Expedia research suggests that customers visit travel websites 38 times before booking. Unlike companies which are selling vacuum cleaners or mortgages, travel brands have the luxury of talking directly about what they are selling and finding an audience that wants to listen to what they have to say. In this article, Travel Weekly has collated a few things every travel company needs to know before they plunge into content marketing. These include:


  • Understanding how you will inspire your audience - 70% of people don't know where they want to go when they start researching a trip.
  • Providing the tools for planning a trip - as your potential customer moves along the travel consumer journey, you need to help them plan their trip with destination-specific content.
  • Don't underestimate the power of human beings - TripAdvisor receives more than 250 million unique visitors a month.


Find out more.

more...
Vagabond Lifestyles's curator insight, October 15, 2015 11:16 AM

Not just travel brands, but ALL brands and biz!  What do you think?

Scooped by Tourism Australia
Scoop.it!

Luxury is the new black

Luxury is the new black | The Insight Files | Scoop.it

Tourism Australia is upping its luxe game, signing a brand new partnership with a world leader in luxury travel. Tourism Australia's Managing Director and Virtuoso's CEO and Chair launched the partnership at Virtuoso Travel Week in Las Vegas this week. Australia is one of the top destinations for the US market, with an impressive 137% growth in year-on-year bookings from Virtuoso's network of luxury travel agencies across the US. The latest tourism data shows that US visitors have spent close to AU$2.95 billion, an increase of 14% over the year. The agreement, which includes Destination NSW, the South Australian Tourism Commission, Tourism Northern Territory and Tourism Tasmania, will last through 2016 and will include a digital and print marketing campaign with a focus on trade engagement and agent training.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Instagram adds travel search appeal

Instagram adds travel search appeal | The Insight Files | Scoop.it

As if Instagram wasn’t appealing enough to the travel industry, it’s gone and introduced some brand new features for explorers. The app is introducing a largely improved search experience, including the addition of Places Search, which makes it easier to discover new places around the world. Ideal for researching exotic locations, exploring a new getaway destination or a hot new restaurant, taking a virtual look at a hotel or just seeing whether it's sunny at your favourite beach, the new feature brings a world of advantages for any travellers. On top of this, Instagram is also adding Top Search, which lets you search across People, Places and Tags all from a single search box. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Top 10 must have travel apps

Top 10 must have travel apps | The Insight Files | Scoop.it

Gone are the days of printing an itinerary, or calling the airline to find out what gate your flight is departing from. Say hello to the new era of travel apps, revolutionising the way consumers travel with a smart phone. From logging your travel as you journey, to finding the next public restroom, here is a list of the top ten must-have travel apps. Smartphone apps are eliminating the pain of holidaying, letting you get the most out of your travel plans.

more...
SENAME Interactive's curator insight, March 17, 2015 12:37 AM

Interesting and timely post. 

Eve-Line Boulle's curator insight, March 17, 2015 10:30 AM

"Gone are the days of printing an itinerary, or calling the airline to find out what gate your flight is departing from..."

Scooped by Tourism Australia
Scoop.it!

Business travel to flatline in 2015

Business travel to flatline in 2015 | The Insight Files | Scoop.it

Airlines and hoteliers will feel the pinch from a ‘subdued economic growth’ forecasted for the Asia Pacific region in 2015. According to an American Express Global Business Travel Forecast, hotel and ground transportation prices are predicted to be flat to slightly higher in 2015, and domestic airfares are predicted to plateau while international rates are to drop. Contributing to the cautious business outlook is decelerating growth in China combined with a slowdown in the resources sector. With Australian companies expected to tighten their belts on corporate travel policies, new business class offerings coming online will face stiffer competition with companies expected to review staff entitlements. Click here to learn more about how these trends may affect your business.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Travel Weekly's Power List for 2014

Travel Weekly's Power List for 2014 | The Insight Files | Scoop.it

Travel Weekly has released its Power List for 2014,  which includes rankings of the largest travel companies by sales. Two online titans dominated the year's Power List, separated by a few million dollars - Expedia and Priceline. The list continues to reflect strong recovery in the industry with many companies reporting record sales - five companies registered more than $20 billion in sales while sixteen listees recorded sales of over $1 billion. Smaller firms saw tremendous growth with or without acquisitions including Ovation Travel and Direct Travel. The trends of globalisation, mobile app development, diversification into meetings and other businesses continue to progress. Click here to view the complete list.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

How Australian travellers fly

How Australian travellers fly | The Insight Files | Scoop.it

This year for the first time, the annual global survey conducted by air transport IT provider SITA took a look at travellers in Australia to identify a number of common profiles, as well as to capture their emotions and the impact of technology at different stages of their journey. SITA surveyed passengers travelling through seven major international airports across Australia, representing 80% of the country's passenger traffic. Four personas were identified: independent and hyperconnected; pampered; careful planner; and open-minded adventurer. It turns out that Australians are a fascinating mix of both 'careful planner' and 'open-minded adventurers.' In addition to that mix, Australian travellers are also always looking to technology to provide the best travel experience. Find out more. 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

The travel wishlist of Baby Boomers

The travel wishlist of Baby Boomers | The Insight Files | Scoop.it

Baby Boomers are fast becoming one of the biggest spending clientele. UK-based agency Staysure has polled 1,500 consumers over 50 to gain an understanding of this segment's dream destinations, activities and bucket list items. Among the poll's findings include:


  • 76% of polled consumers said they want to see more of the world, while 13% would consider moving abroad.
  • The three most popular activities were eating out (88%), sightseeing (86%) and reading (68%).
  • 71% of respondents have been inspired to visit a destination seen in a film or television show.
more...
Panos Fotiadis's curator insight, October 19, 2015 12:13 PM

Dreams...

Golan's Moving & Storage's curator insight, October 20, 2015 9:51 AM

If you want to know how to properly do packing and moving, check out this Youtube channel - If you want to know how to properly do packing and moving, check out this Youtube channel - https://www.youtube.com/channel/UCyQzsUg31HxBm6glK-RgsIw

Scooped by Tourism Australia
Scoop.it!

10 quirky reasons QLD is the place to be

10 quirky reasons QLD is the place to be | The Insight Files | Scoop.it

Research by Austrade has shown that in 2014 the Sunshine State saw an increase in interstate travellers, venturing to QLD for longer holidays. QT Hotels and Resorts has gathered the top ten facts showcasing why QLD is the perfect destination this winter. Among the listed reasons include:


  • The average winter temperature in the Daintree is 26 degrees Celsius.
  • Queensland experiences over 300 days of sunshine every year.
  • Astronauts can see the Great Barrier Reef from space, it is over 2500 kilometres in length.
  • Winter is actually the best whale watching season, with the Gold Coast one of the most popular places to spot these magnificent animals.
  • Port Douglas is the only region worldwide to be bordered by two World Heritage Listed areas.
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Australians chase summer in Europe

Australians chase summer in Europe | The Insight Files | Scoop.it

Data released from Skyscanner has highlighted Australia's 2015 top destinations for winter travel, revealing that Australians are chasing summer's warmth as the chill approaches. Domestic travel remains the most popular choice, while European countries such as Italy, Germany and Ireland gain increasing popularity among Australians. City-wise, Bali, Rome, and Athens also recorded significant growth in travel from Australia, at 16%, 20% and 31% respectively. Winter breaks on the slopes are still popular among Australians with Melbourne and Sydney remaining on the list. Travel from Australian cities also revealed shifts in destination preferences, with travel from Sydney and Melbourne to Bali seeing a 17% and 26% increase respectively.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Solo female travellers on the rise

Solo female travellers on the rise | The Insight Files | Scoop.it

TripAdvisor has marked International Women’s Day with a refreshing survey, showing solo female travellers are on the rise. The Women's Travel Survey, which looked at over 9000 women globally, and almost 2000 women from Australia, showed that independent travel is growing. A significant 44% of Australian women say that they have travelled solo in the past, compared to 33% in 2014. Unsurprisingly, the women of Australia, along with the females of the UK, rank among the most independent female travellers in the world. 81% of Australian females say they are planning to travel alone this year, with approximately half fitting in between two and four solo getaways in 2015. The top reported reason for female travel was the freedom of doing whatever they want, an answer that ranked around 56%. Click here to read the rest of the study's findings.

more...
TripHobo's curator insight, April 7, 2015 7:46 AM

Yes Really very true that.. There are so many good ways of travel available today for the safety of womens .. The real women power rocks today.. Make your plans for some awesome trips today http://goo.gl/IaLygu ;

Scooped by Tourism Australia
Scoop.it!

Travellers are flying solo in 2015

Travellers are flying solo in 2015 | The Insight Files | Scoop.it

Travelling solo is increasingly on the cards for travellers, with 32% of surveyed Australians planning to jetset alone in 2015. Lastminute.com.au surveyed over 4100 people, and the results showed a surge in interest for destinations that are doable on your own. With 61% of respondents already experienced in solo travel, and another 25% keen to try it in the future, it’s a major trend to keep an eye on. Counting down the top reasons for taking a trip on your own, the freedom to do what you want when you want came in as number one, with 53% of respondents voting it in. At 17%, the ability to be completely spontaneous was the next top reason, and meeting new people came in third. At 5% and 4% respectively, getting to know yourself and immersing yourself in culture were the other reasons for solo travel.

more...
Scooped by Tourism Australia
Scoop.it!

Luxury travel trends for 2015

Luxury travel trends for 2015 | The Insight Files | Scoop.it

Luxury travellers desire authentic experiences, rest and relaxation, and time and connection with loved ones. Luxury travel is a lucrative sales proposition so it’s crucial to stay on top of the latest trends. Travel Weekly presents this year’s top eight. While service that pre-empts asking is always welcome, other attributes that touch into social conscience and health are coming to the fore in 2015.


  1. Extravagance in unexpected places
  2. Personalisation
  3. Immersion travel
  4. Wellness travel
  5. Generation lux
  6. Pilgrimages
  7. Luxury volunteering
  8. Multi-generational travel
more...
No comment yet.