Travel writers rejoice - Hong Kong loves you | The Insight Files |

Research group GfK has unearthed some surprising findings about Hong Kong travellers, including the popularity of travel magazines. Using a fairly small but relevant sample – 520 consumers who had booked an outbound leisure holiday with at least one overnight stay in the past three months – GfK found that “travel related publications” were the second most popular touch point. Online travel agents top the poll and are accessed by nearly half of all travellers. Publications come next with 43%, followed by web sites operated by agents with an offline presence.