A new study and white paper from Neumob provides detailed and proprietary consumer research that shows how travel app users respond to poor app performance. According to the report, 90% of the minutes spent on a smartphone are within apps, as opposed to surfing on mobile browsers. Among the top ten travel apps for the USA, UK and Australia includes TripAdvisor, Uber, Airbnb and Trivago. 82% of the survey's UK and US respondents had in fact booked an airline ticket, train ticket or hotel using a mobile app over the last 12 months. What's more, 84% of respondents expected a travel app to load on their smartphone in 3 seconds or less, with 51% expecting 2 seconds or less. Find out more.