The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Travel app usage is soaring, but consumers are restless

Travel app usage is soaring, but consumers are restless | The Insight Files | Scoop.it

A new study and white paper from Neumob provides detailed and proprietary consumer research that shows how travel app users respond to poor app performance. According to the report, 90% of the minutes spent on a smartphone are within apps, as opposed to surfing on mobile browsers. Among the top ten travel apps for the USA, UK and Australia includes TripAdvisor, Uber, Airbnb and Trivago. 82% of the survey's UK and US respondents had in fact booked an airline ticket, train ticket or hotel using a mobile app over the last 12 months. What's more, 84% of respondents expected a travel app to load on their smartphone in 3 seconds or less, with 51% expecting 2 seconds or less. Find out more.

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Panos Fotiadis's curator insight, December 8, 2016 3:11 AM
The usual suspect
VIPJourneys's curator insight, December 27, 2016 2:45 PM
Love this story. Have you found any info on Axus app?  We at http://vipjourneys.com are testing it out.  Just asking. 
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Five tips to make sure that customers transact with your travel app

Five tips to make sure that customers transact with your travel app | The Insight Files | Scoop.it

The challenge with mobile commerce apps is that they need to engage your customers positively while generating revenue for your company, says Jumio. Just because an app is available doesn't mean it will be successful. The statistics show a shocking attrition rate in that 25% of downloaded apps are never opened and are discarded. This article lists five tips to make sure your business's app doesn't get deleted:


  1. Be aware which operating system or platform will deliver the best return for your app.
  2. Be sensitive to data privacy concerns that may inhibit app usage.
  3. Reduce payment friction.
  4. Balance functionality with speed and performance.
  5. Build customer retention into your app.


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How to protect your business from joining the plague of forgotten travel apps

How to protect your business from joining the plague of forgotten travel apps | The Insight Files | Scoop.it

Forgotten travel apps are a blot on the landscape of the travel and holiday sectors, according to the latest Ipsos UK research. The research included a survey of 400 users online in each of the three verticals: Restaurants and Takeaways, Travel and Holiday and Shopping. The number of users forgetting at least one app in the category sits at 49% for travel and holiday, the highest of any sector. This makes sense given the periodic and temporary nature of travel. However, this also highlights a challenge for those travel apps seeking to inspire consumers to make an actual travel purpose. Travel has the highest number of apps forgotten, at 33% which again points to the one-off nature of the vertical. Users download an app for a specific use, trip or function and then it slips their mind without ongoing engagement. This article lists different re-engagement strategies that businesses can use in order to address these challenges.

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Travel apps fail to grab mobile users

Travel apps fail to grab mobile users | The Insight Files | Scoop.it

According to the latest research, travel consumers show little interest in using mobile apps, despite the surge in mobile travel search. Online travel market research firm Phocuswright declared the use of apps by European travellers as 'light' following a study of the mobile use of 1,000 travelling consumers. The research monitored the mobile web activity of 1,000 mobile-using travellers for a month. App use comprised two-thirds of the study respondents' mobile web activity, with the typical user opening apps 25 times a day and spending an average two hours and six minutes running an app in the foreground of their phone. The study found that travel apps took up just 1% of the travel time consumers spent on mobile apps and that use of mobile web browsers was higher. Click here for more information.

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Travel apps lag behind mobile web for finding travel information

Travel apps lag behind mobile web for finding travel information | The Insight Files | Scoop.it

A major study of search and booking behaviour has found that applications come second best when it comes to how consumers access travel info on devices. The Expedia Media Solutions examination of consumer habits in the UK found 92% of tablet users favoured mobile websites compared to apps. The world of apps have a better showing on smartphones but are still not the primary method at 47%. Some of the headline findings of the report include:

 

  • 3/4 digital UK users are regularly consuming travel content.
  • Some 2.4 billion minutes is spent every year in the UK on digital travel content.
  • 49% claim they use both mobile and desktop for finding travel information last year, compared to 34% the previous year.

 

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Apps for encounters of the local kind

Apps for encounters of the local kind | The Insight Files | Scoop.it

This article provides a roundup of new tools that enable travellers to connect with locals, at parties and over dinner tables. Over the past year or so, an increasing number of tools have emerged for travellers craving local experiences. Airbnb and Homestay may have been the first to cater to this desire, offering real homes for tourists to use, but others have quickly followed suit. Visitors can now eat or party with locals, ask specific questions and even date them, all through free, easy-to-use apps. These apps help travellers move beyond the sort of assistance they might get from a concierge or waiter. And since more personalised activities are often cheaper than tourist traps, they can also help with respect to expenses. They do, however, provide a more challenging experience, making them more suited to travellers willing to take some risks. Find out more.

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As travel apps proliferate, smarter integrations emerge

As travel apps proliferate, smarter integrations emerge | The Insight Files | Scoop.it

Travel apps have turned previously complicated transactions into simple taps on travellers' smartphones. Today new mobile technology integrations are giving smart travel companies the opportunity to drive sales by establishing direct links between different types of apps across several travel sectors. Skift recently looked into the data that users share while using their favourite travel apps, but new technologies are emerging that will help better, more efficient passing of data between services, without compromising on privacy. Travel is a series of transactions across a broad range of services including air travel, ground transportation and accommodation. Connecting these previously separate sectors through deep linking improves the customer experience and increases the likelihood of transactions for service providers. Click here for more information.

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Top 10 must have travel apps

Top 10 must have travel apps | The Insight Files | Scoop.it

Gone are the days of printing an itinerary, or calling the airline to find out what gate your flight is departing from. Say hello to the new era of travel apps, revolutionising the way consumers travel with a smart phone. From logging your travel as you journey, to finding the next public restroom, here is a list of the top ten must-have travel apps. Smartphone apps are eliminating the pain of holidaying, letting you get the most out of your travel plans.

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SENAME Interactive's curator insight, March 17, 2015 12:37 AM

Interesting and timely post. 

Eve-Line Boulle's curator insight, March 17, 2015 10:30 AM

"Gone are the days of printing an itinerary, or calling the airline to find out what gate your flight is departing from..."