The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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What we desire most in travel companions

What we desire most in travel companions | The Insight Files | Scoop.it

A spontaneous traveller may sound more exciting, especially to an easygoing Aussie, but a new study has revealed the sensible traveller to be the most desirable travel partner among Australians. Conducted by comparetravelinsurance.com.au, the survey found that the qualities we value most in travel companions are organisational skills (picked by 45% of respondents), calmness in the face of peril (16%) and budgeting skills (14%), A talent for social media was deemed the least important quality. Even among Gen-Y travellers, sensibility trumped spontaneity, with those aged 18-24 rating 'being organised' as the most important trait in a travel mate. Find out more.

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Trends in travel and tourism for 2016

Trends in travel and tourism for 2016 | The Insight Files | Scoop.it

The Tourism Trend Report for 2016 has delved into the top sources around the web for the latest and most thought-provoking statistics and actionable insights. Among the key findings:

 

  • The tour and activity industry comprise a multi-billion dollar market.
  • Suppliers need to strike a balance between advance and last-minute offers.
  • It's a year for adventure and new experiences.
  • Treating ourselves is a priority when we travel.
  • Manage your reputation online.
  • Accept online bookings to access maximum revenue.
  • Mobile-optimised businesses are ahead.
  • Social media doesn't just mean Facebook.
  • Millennials are money poor, time rich.
  • There's a growing health and wellness trend to cater for.
  • Business travel is seen as an adventure.
  • It's time to start thinking about Gen Z.

 

 Find out more.

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Millennials are too afraid and self-important to take holidays

Millennials are too afraid and self-important to take holidays | The Insight Files | Scoop.it

The epidemic of American workers refusing to take holiday leave is due to a combination of economic anxiety and a shift in workplace culture around the country. A new study into this phenomenon has found that millennials lead the workplace as so-called 'work martyrs' who are unwilling to take their holiday leave each year because of a focus on prizing work hours over true productivity. Nearly half of millennials think it is a good thing to be seen as a work martyr by the boss, far outpacing the average of 39%, Gen Xers at 39% and  Boomers at 32%. Find out more. 

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Aussies getting more adventurous later in life

Aussies getting more adventurous later in life | The Insight Files | Scoop.it

From African safaris to volunteering in developing countries and even bungee jumping or sky diving, older Australians are increasingly seeking adventure in retirement. New research from ING Direct reveals almost two in three Australians are planning to set off on an 'outside the norm' holiday when retired. The top ranked retirement adventure activities were:

 

  1. African safari (44%)
  2. Biking or trekking (43%)
  3. Hot air ballooning (37%)
  4. Volunteer in a developing country (23%)
  5. Sailing (22%)
  6. Join an archaeological dig (22%)
  7. Skiing/snowboarding (17%)
  8. Bungee jumping/skydiving (12%)

 

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travelmatch's curator insight, September 18, 2016 7:20 AM
Mature adventure! Even including snowboarding....
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Travellers would rather take their mobile on a trip than a loved one

Travellers would rather take their mobile on a trip than a loved one | The Insight Files | Scoop.it

According to a Hotels.com survey of almost 10,000 leisure travellers around the world, travellers would rather take their mobile device on a trip than a loved one. The Expedia Inc-owned hotel booking site also discovered that consumers claim they are more spontaneous in their travel behaviour since they got their hands on a smartphone. For example, 42 per cent of respondents have booked a same-day hotel with their mobile, while the main activity for the American contingent in the results is comparing deals, followed by maps, weather, pictures and social media. Find out more.

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Australians pick family over friends when travelling

Australians pick family over friends when travelling | The Insight Files | Scoop.it

When it comes to group travel, Australians would rather travel with family over friends, according to an Emirates airline study. Despite the wish to travel with family, for more than a quarter of Australians (28.3%), it has been over five years since their last family holiday. The research also found that in almost half of the cases, the mother is responsible for instigating the trip. "Regardless of age, the research shows there is still a strong appetite from children, even when entering their adult years, and parents and grandparents alike to travel together as a family," said Barry Brown, Emirates' Divisional Vice President for Australasia.

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Taking photos more important than making memories for holidaymakers

Taking photos more important than making memories for holidaymakers | The Insight Files | Scoop.it

Australian families are taking more photos than ever before while on holiday, but reminiscing less about the actual trip, new research has revealed. The Australian Holiday Memories report commissioned by the Singapore Tourism Board showed that Aussie families are taking an average of 77 photos a day, but an obsession with social media means they are failing to live in the moment and are quickly forgetting the trip itself. According to the study, 67% of parents think that holiday-goers spend too much time staging photos and posting updates and images on social media rather than living in the moment. Meanwhile, 25% of parents admitted they spend consideration time trying to create the perfect holiday picture for social media. Find out more.

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TripAdvisor reveals destinations on the rise for 2016

TripAdvisor reveals destinations on the rise for 2016 | The Insight Files | Scoop.it

TripAdvisor has announced the winners of its Travellers' Choice awards for Destinations on the Rise. Tulum, Mexico has been named as the world's top destination on the rise, famous for its phenomenal Mayan architectural sites. Celebrated for its thriving food and cultural scene, Brisbane, Australia is the top destination in the South Pacific in TripAdvisor's Destinations on the Rise list. The awards highlight 52 destinations around the world selected by using an algorithm that primarily measures the year-on-year increase in positive TripAdvisor traveller feedback and interest in accommodation, restaurants and attractions, across destinations worldwide. Find out more.

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It’s not on Instagram? It didn’t happen

It’s not on Instagram? It didn’t happen | The Insight Files | Scoop.it

Great photo opportunities are now one of the driving forces behind Australians’ choice of holiday destination. The annual 'State of the Nation' report by travel search site Expedia.com.au found 85% of the 5450 people surveyed consider social media potential before booking a holiday. Enhanced photo capabilities of smartphones are helping to drive the trend, and 56% of those surveyed said a digital camera was now a travel essential." Travel is a key part of the Australian way of life and it's not surprising Australians are inspired to keep a bucket list when they're surrounded by inspiring travel stories on social media, TV and in magazines," said Expedia Managing Director Australia and NZ. Find out more.

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Digital Communication Students's curator insight, December 4, 2015 7:19 AM

¿Si no está en Instagram, es que no ha pasado? Actualmente el pensamiento común es inconscientemente muy parecido al de la cuestión mencionada. ¿Por qué de repente tenemos que hacernos una foto en cada sitio que visitemos? ¿Por qué la necesidad de compartirla? ¿Dónde van esas fotos luego? 

Guardamos millones de fotos al año en nuestro ordenador o móvil y, sin embargo, ¿Dónde van? Son tantas que es casi imposible que unos años después las visualices. 

Y hacemos tantas que ya no disfrutamos de lo que tenemos delante. En un concierto preferimos hacer fotos o grabar videos que estar disfrutando de la música. 

Observa la fotografía del siguiente enlace: http://www.guioteca.com/virales/quien-lo-esta-pasando-mejor-en-esta-imagen-la-gran-leccion-de-una-abuelita-que-se-volvio-viral/

 

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Are travellers getting it all wrong?

Are travellers getting it all wrong? | The Insight Files | Scoop.it

Travellers are armed with more information than ever to make travel decisions. In fact, there are on average 465 reviews per hotel available to read. So why are they only reading 1.2% per cent of the reviews available to them? Leisure travellers read an average of 6 to 7 reviews before booking while business travellers read an average of 5. Most of these travellers spent 30 minutes reading reviews. However, they're walking away without the scope of feedback they need to make a truly informed decision. This is exacerbated by the fact that when travellers read just a handful of reviews, they tend to read the outliers: the very good and the very bad. It's not enough to simply embrace travel reviews anymore; hotels are now tasked with providing review data in a way that paints a holistic image of the property. Find out more.

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Claudine Bhatti's curator insight, November 2, 2015 11:04 AM

Nearly all of the information we need for travel is right at our fingertips. You can find reviews, facts, and information about any place on Earth with a quick Google search. However, it is important that you are reading the right reviews and getting the right feedback.

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‘Tinder for travellers’ launches

‘Tinder for travellers’ launches | The Insight Files | Scoop.it

A new app is helping lonely frequent flyers find love at airports. Known as the 'Tinder for travellers,' Lounger connects travellers in airport lounges who may be either looking for some company, or for some, looking for "the one." The app says it is about letting travellers "meet and mingle" or "just do a favour to other passengers," giving users the opportunity to gain access to lounges worldwide. Co-founder Roeder said the idea came about after noticing lonely travellers outside of airport lounges. "Lounger aims to provide more travellers with perks in airport club and at the same time make waiting for your flight a more social experience where you can meet your future best friend, business partner, travel mate or love."

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Get ready for the mobile traveller

Get ready for the mobile traveller | The Insight Files | Scoop.it

The internet and mobile technology have fundamentally changed the way in which travellers book their holidays. Euromonitor International forecasts mobile bookings to double from 12.5% of online totals in 2014, to 22% by 2019. That's an increase from $96 billion to $260 billion. Tours and attractions are set to be the next tourism sector to be impacted by consumers' preference to book their experiences via mobile. To stay on top of this trend, this article lists a number of tips, including:


  • Partnering with OTAs to increase your business's reach.
  • A good, mobile-friendly website attracts customers.
  • Book it right.


Find out more.

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Aussies are keen on green

Aussies are keen on green | The Insight Files | Scoop.it

Whether it's a lack of options or affordable ecotourism, one thing is for sure: it represents a stunning opportunity for accommodation providers and tour operators. The latest findings from Roy Morgan Research reveal that while more than 20% of the population would like a total ecotourism experience for their next holiday, only a tiny fraction have actually had one. As of June 2015, 21.6% of Australians (some 4.2 million people) agree with the statement, "For my next holiday, I'd really like a total ecotourism experience," up slightly from 19.3% in the year to June 2011. While interest in eco-friendly travel is gradually rising, the proportion of Australian holidaymakers who lived the green dream on their last trip remains extremely low at 1.1%. Find out more.

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The ins and outs of search for family trips

The ins and outs of search for family trips | The Insight Files | Scoop.it

Family trips can be more complicated than any other type of travel to organise - with multiple requirements and more than just one person to please. Bing recently carried out a major study of the online behaviour of those looking for family trips and how it all relates, in particular to their activity in search. Among the findings:

 

  • Women are more likely than men to plan family travel, performing the majority of searches for family holiday ideas. 
  • GenXers account for 4 in 10 searches and clicks for family holiday ideas.
  • April is the prime time to explore family holiday ideas.
  • Cruise searches heat up in January. 
  • Beaches top the charts for both summer and winter fun.

 

Find out more.

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The WagLab's curator insight, March 14, 10:04 PM
It would be very interesting to do a study like this done for dog friendly travel as well.  I believe (know!) the results would surprise a lot of tourism bodies, businesses and marketers.
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MakeMyTrip study shows that Indian travellers are getting younger

MakeMyTrip study shows that Indian travellers are getting younger | The Insight Files | Scoop.it

MakeMyTrip's look at Indian travel patterns says that 18-35-year-olds are "the driving force behind the changing travel landscape". Its 2016 Indian Travel Report highlighted that 18-35-year-olds accounted for two-thirds of the trips taken in the first half of the year. Clearly, mobile is a huge driver of travel growth in India with Nasdaq-listed MakeMyTrip's financials having reported blockbuster growth in mobile bookings. Other statistics of note show how spontaneous Indian travellers are, with 70% of domestic trips being booked within a week of arrival. Late bookings are also taking a bigger slice of international bookings, with 65% booking within four weeks of departure compared with 59% last time. Find out more.

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Millennial travellers spend $11.3 billion overseas each year 

Millennial travellers spend $11.3 billion overseas each year  | The Insight Files | Scoop.it

According to Westpac's 2016 Travel Finance Report, Australian millennial travellers spend $11.3 billion overseas each year, the most of any age group. This equates to 15 per cent more than Baby Boomers who spent $9.8 billion on overseas travel and 66 per cent more than Generation X who spent $6.8 billion. The study also shows that millennials are being responsible and budgeting ahead of their trips, with 70 per cent saving for their trip for an average of eight months ahead of going away. Aussie millennials love to explore the world in pursuit of amazing experiences, with the USA, UK and Europe being the most popular destinations. Find out more.

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The true impact mobiles have on our travel behaviour

The true impact mobiles have on our travel behaviour | The Insight Files | Scoop.it

With almost a third of people booking trips via their mobile devices, just how does all this ‘screen time’ affect our mindset and behaviour while on holiday? Through its Mobile Travel Tracker study, Hotels.com has uncovered the true impact mobiles have on travellers' booking and travel behaviours, and has revealed that almost a third of all people book their trips on their mobiles. The study of 9.200 travellers across 31 countries looked at topics such as factors influencing booking, last minute booking behaviour and the unusual situations in which hotels were booked. Find out more.

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Australian travellers want to travel more often for less

Australian travellers want to travel more often for less | The Insight Files | Scoop.it

Based on a recent study conducted by Wyndham Rewards, Australians are looking for mid-scale and economy accommodation on both their business and leisure travels, with 69 per cent saying they want to cut costs when travelling. Of these respondents, 59 per cent said mid-scale options were most appealing for leisure, while 42 per cent chose mid-scale for business purposes. There were 38 per cent of respondents who opted for economy hotels for both leisure and business last year. Find out more.

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Young Australians yearning to travel

Young Australians yearning to travel | The Insight Files | Scoop.it

Intention to travel within Australia and New Zealand is high among the 18-35 year old market, with 74% indicating they plan to travel domestically and 88% planning to head overseas in the next three to four years. According to recent research conducted by Longergan Research and commissioned by Contiki, of the young Australians who plan to take an overseas trip, a significant 93% want to include a a trans-Tasman trip on their itinerary. Find out more.

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Mobile travel bookings quadruple since 2011

Mobile travel bookings quadruple since 2011 | The Insight Files | Scoop.it

The number of Australian travellers who booked any part of their last holiday via mobile internet last year (511,000 people, or 3.8% of Aussies 14+ who took a trip) was more than four times the number (121,000) who booked by this method in 2011. While it has a long way to go before it comes close to booking online via a computer, the latest findings from Roy Morgan Research suggest that booking part or all of your holiday via mobile phone is only going to become more common. Younger Australians are more inclined to use the method than those aged 50 or older: 7.2% of travellers aged between 18 and 24 and 6.3% of 25-34 year-old travellers booked at least part of their last trip via mobile internet, making them dramatically more likely than the average Aussie holiday-goer to do so. In contrast, just 2.6% of the 50-64 year-old bracket and a paltry 1.3% of the 65+ group booked their last trip via mobile internet.

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The spending power of Chinese travellers

The spending power of Chinese travellers | The Insight Files | Scoop.it

For Chinese travellers who can afford overseas travel, there is still an all-out shopping bonanza that travel brands can plan on growing exponentially over the next five years. By 2020 outbound Chinese business and leisure travellers will spend upwards of $422 billion per year, and that's only counting their retail purchases. Tour groups will make up a diminishing proportion of Chinese overseas travellers as a greater number of tourists feel confident about independent travel, according to a survey from Fung Business Intelligence Centre, a retail and tech data trends company, and China Luxury Advisors, a consultancy for luxury retail brands. FBIC and China Luxury Advisor asked more than 1,000 Chinese travellers about their retail spending on foreign trips between May 2014 and May 2015. The survey looked at where respondents spend the most when travelling internationally, what they are buying and how much monthly income they earn. Find out more.

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Mobile booking's gain on desktop around the world

Mobile booking's gain on desktop around the world | The Insight Files | Scoop.it

The growing number of travellers picking up their mobile devices rather than sitting at their desktop computers to book air travel or a hotel is a reality becoming more common each and every day. The percentage of mobile travel bookings have grown for the past six consecutive quarters while desktop bookings continue on a downward slope. The pace of mobile's rise varies region by region and new data shows travellers from the US and countries in the Asia Pacific region are converting on mobile more than those in Europe, the Middle East and Africa. From online travel agencies versus hotels' mobile websites to mobile app versus mobile web, Criteo asked more than 500 travel companies around the world what their growth rates look like for these cases and more. The data spans from early 2014 to the present includes analysis from over one billion travel bookings worldwide.

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Bradley Woods's curator insight, November 13, 2015 2:44 AM

The pace of mobile's rise varies region by region and new data shows travellers from the US and countries in the Asia Pacific region are converting on mobile more than those in Europe, the Middle East and Africa

Panos Fotiadis's curator insight, November 19, 2015 8:14 AM

The "Kingdom of...mobile" has arrived

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Millennials want the unique instead of the usual from travel brands

Millennials want the unique instead of the usual from travel brands | The Insight Files | Scoop.it

Millennials are a departure from the traditional traveller. They desire the new and novel, and crave the unexpected. They want meaningful travel experiences and demand the distinct and different. Research has shown that Millennials travel often, taking an average of five business trips each year and extending them into leisure vacations. And this audience is 23% more likely to travel abroad than their older counterparts. With Millennials in the U.S. on track to spend $1.4 trillion each year by 2020, this travel-loving market is likely to put a portion of that on travel. That's why travel brands can't afford to overlook this lucrative market. As a result, this is making many hotel brands revisit their hospitality marketing strategies, which have been geared toward traditional travellers. But marketing to Millennials demands a unique approach. Discover how to engage this market and get them to stay with a hotel brand.

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Vagabond Lifestyles's curator insight, October 30, 2015 9:55 AM

Love this "How Millennials Killed Travel Marketing As We Know It"

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Millennial travel habits force tourism bureaus to shift strategy

Millennial travel habits force tourism bureaus to shift strategy | The Insight Files | Scoop.it

Millennials at destination marketing organisations are pushing senior leadership to develop more innovative digital communications and more experiential sales efforts targeting both the leisure travel and meetings sectors. Especially on the digital side, many of these younger professionals feel that their youth and social media expertise can be better leveraged to create more compelling social media and content marketing outreach for their organisations. Find out more.

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Panos Fotiadis's curator insight, October 15, 2015 2:43 AM

New kids on the block...

Vagabond Lifestyles's curator insight, October 15, 2015 11:15 AM

This is more a marketing tip when dealing with millennials with a lot of great insights.  Check it out

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Solo travellers are not who you think

Solo travellers are not who you think | The Insight Files | Scoop.it

Solo travellers don't go alone because they have to, they do it because they want to, a new QUT study has found. Solo travellers are choosing freedom, uncompromised fun and meeting new people over the desire to have a companion to share their experiences. In a study published in the International Journal of Tourism Research, Professor Bianchi looked at the drivers of satisfaction and dissatisfaction for solo travellers, given the growing numbers of holidaymakers travelling alone. "Research shows the fastest growing tourism segment and Australian figures support this with solo traveller numbers increasing by almost 20% between 2007 and 2011. Understanding tourist satisfaction and dissatisfaction will help tourism operators ensure solo travellers are not being ignored."

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Travel's curator insight, September 21, 2015 3:31 AM

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